Strengthening B2B Revenue: Consensus and NewEdge Growth's Innovative Partnership

Overview of the Partnership

In the ever-evolving landscape of B2B sales, companies often grapple with bridging the gap between strategy and execution. This challenge has been addressed through the recent collaboration of Consensus, the leader in Demo Automation, and NewEdge Growth, a firm specializing in RevOps and Go-to-Market strategies. By merging their respective strengths, these two entities provide a comprehensive solution for businesses striving to optimize their revenue growth.

Key Features of the Collaboration

The strategic partnership offers a unified approach designed to tackle persistent challenges faced by B2B organizations. By combining RevOps execution with innovative demo automation powered by AI, the collaboration empowers sales teams to effectively reduce sales cycles and enhance pre-sales operations, all while simplifying workflows.

Integration of Services

NewEdge Growth excels in architecting and integrating RevOps systems tailored to fit into existing technological infrastructures, including CRM platforms and analytics tools. Consensus complements this with its expert automation in product demo processes, significantly reducing the time and resources typically required for these crucial sales activities.

Insights and Analytics

Through their platform, Consensus delivers detailed analytics via its service called Demolytics, which provides insights into buyer engagement. This feature allows revenue teams to gauge buyer intent accurately, helping them prioritize opportunities and make informed decisions quickly and confidently.

Voices from Leadership

Adam Freeman, the SVP of Global Partnerships at Consensus, emphasized the importance of aligning technology with strategic execution: "We’re witnessing too many teams invest in great technology without the strategy necessary to fully leverage it. NewEdge closes that gap, making demo automation a fundamental aspect of the revenue engine rather than a standalone tool."

Similarly, Blake Brock, Founder and COO of NewEdge Growth, highlighted how the partnership enhances the overall revenue operations, stating, "Modern buyers desire control, while revenue teams require clear signals. This partnership integrates demo automation within the revenue engine, linking insights with RevOps workflows to ensure that the next steps in the sales process are clear and effective. The outcome is not only shortened sales cycles but also a reliable pipeline without increasing complexity or staffing needs."

Target Audience and Future Prospects

The alliance between Consensus and NewEdge Growth is particularly beneficial for high-growth B2B companies and private equity-backed organizations actively looking to transform their revenue operations for improved efficiency. The integration of these two frameworks positions them as key players in generating scalable presales models, refining operational efficiencies, and making intelligent use of buyer engagement signals.

About the Companies

Consensus has established itself as a frontrunner in the realm of Demo Automation, having transformed how software solutions are marketed and sold. Trusted by some of the largest global software entities, Consensus empowers users with interactive, self-service demos that simplify complex sales processes. Since 2013, it has consistently delivered engaging experiences that accelerate deals and improve close rates, earning recognition as G2's number one Demo Automation Platform annually. Visit goconsensus.com for more information.

NewEdge Growth specializes in revenue operations and Go-to-Market consulting, assisting B2B and private equity-backed firms in scaling revenue predictably and efficiently. By merging strategic RevOps design with operational acumen, NewEdge Growth aids organizations in optimizing their technological capabilities, refining presales processes, and transforming buyer engagement into substantial pipeline contributions. More details can be found at newedgegrowth.com.

In summary, the collaborative efforts between Consensus and NewEdge Growth are poised to reshape the B2B sales landscape by providing customizable solutions designed to enhance efficiency and profitability, illustrating how strategic partnerships can revolutionize business operations.