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FamilyMart Unveils Groundbreaking Coffee Machine

In a remarkable development, FamilyMart has made a significant leap in the coffee segment by introducing a cutting-edge coffee machine across approximately 16,400 stores nationwide. This initiative aligns with their vision as they celebrate their 45th anniversary in September 2026, under the motto of "the most delicious" with a commitment to offering an unparalleled coffee experience.

Sales Surge Post-Launch

Following the completion of the coffee machine installation on June 2, 2026, FamilyMart reported an astonishing sales increase of 109% compared to the previous year within just one week. This trend can be attributed to the new system's ability to cater to a diverse range of customer preferences, particularly among customers in their 20s, who have shown an increased inclination towards larger LL-sized drinks.

The rapid adoption and positive market response indicate that the new variety in offerings and enhancements in flavor have indeed created a compelling coffee experience.

Experience Your Ideal Coffee

In conjunction with the new machine, FamilyMart has launched the "FAMIMA CAFÉ Menu Diagnosis in 10 Seconds" campaign. This interactive feature allows customers to find their ideal coffee pairing based on their current mood and the occasion for enjoying coffee. By simply selecting their preferences on a digital interface, customers can receive tailored recommendations from the official FamilyMart character, Famippe.

The fun-filled process not only entertains but also serves as a guide to exploring new flavors and enhancing everyday coffee enjoyment. It's a quick and innovative way for customers to dive into their coffee choices while waiting for their freshly brewed cup.

New Product Lineup

FamilyMart has rolled out an exciting new range of coffee products that highlight the unique qualities of each beverage:

• - Blend: A rich cup focusing on natural sweetness and depth with customizable intensities (prices starting at 139 yen).
• - Iced Coffee: A bold, refreshing drink with a satisfying aftertaste available from 139 yen.
• - Café Latte: Creamy and sweet with options tailored to individual taste (starting at 204 yen).
• - Iced Café Latte: This frothy delight is available in various intensities (prices from 232 yen).
• - Mocha Blend: Featuring Ethiopian coffee, this blend boasts unique floral notes and a tantalizing flavor profile, priced beginning at 158 yen.

These luxurious offerings have been crafted with utmost care, ensuring that every sip resonates with rich flavors and aromas.

Engaging Campaigns for Customers

Two prominent campaigns are driving customer engagement:
1. Get a Discount Coupon: Customers purchasing coffee will receive a 30-yen off coupon for their next coffee or café latte.
- Period: June 2 to June 22, 2026.
- Utilization Date: Valid from June 2 to June 29, 2026.

2. Menu Diagnosis Social Media Campaign: By sharing their coffee diagnosis results on social media, participants have a chance to win an exclusive FamilyMart cup holder.
- Campaign Period: June 9 to June 22, 2026.
- Reward: Original multi-cup holders for lucky winners.
- Entry Steps: Follow FamilyMart on social media, participate in the coffee diagnosis, and share your results.

FamilyMart remains committed to strengthening its community connections, enhancing customer relationships, and serving as an indispensable part of everyday lives with its innovative offerings.

Join the Journey

As FamilyMart embraces its "First Challenge" ethos, they are taking significant strides to adapt and thrive in the evolving landscape of consumer preferences, ensuring to remain a favored choice among customers. Mark your calendars for their 45th-anniversary celebrations and explore the exciting new changes that await!

For more details on their anniversary campaign, visit: FamilyMart 45th Anniversary Special Site.