CLX Europe and Covision Media Unveil Innovative 3D Content Creation Studio in Paris
In a remarkable development for the content creation industry, CLX Europe, a subsidiary of eClerx based in Verona, Italy, has announced the opening of a cutting-edge content studio in Paris. Scheduled to launch in February 2025, this facility will leverage state-of-the-art 3D scanning technology offered by Covision Media. This innovation marks the beginning of a transformative era in digital content production, enabling e-commerce focused brands and retailers to generate scalable and automated digital twins with unmatched precision and quality.
For over fifty years, CLX has been at the forefront of assisting brands, retailers, and agencies in crafting, managing, and distributing media content while delivering top-tier product experiences across all digital channels. The new CLX Paris studio will capitalize on Covision Media’s revolutionary 3D scanning technology, aimed specifically at producing stunningly realistic digital twins. This is particularly advantageous for luxury fashion brands, enabling them to create a wide array of digital resources, from photorealistic 3D models to immersive virtual environments that are perfectly suited for omnichannel utilization.
Covision's scanners boast several key features:
These enhanced capabilities empower CLX Europe to streamline production workflows for European luxury fashion clients while adhering to the highest creative standards. From e-commerce imaging to experiential marketing, the versatility of high-quality 3D scans opens new avenues for brand storytelling and customer engagement.
Scott Houchin, CEO of CLX Europe, remarked on this exciting venture, stating, "Our investment in a new state-of-the-art content creation studio in Paris and the adoption of the most advanced 3D scanning solution available demonstrates our commitment to the city and its most iconic brands and retailers."
Stefano Ferrari, Chief Operating Officer of CLX Europe, commented, "This new studio in Paris is a significant milestone in our quest to marry precision with creativity. Our goal has always been to craft unique and unforgettable content experiences. Now, with 3D scanning technology, we are setting a new benchmark for visual content creation."
Franz Tschimben, co-founder and CEO of Covision Media, expressed enthusiasm about this collaboration: "We are thrilled to partner with CLX Europe to bring our AI-powered 3D scanning solutions to Paris. I look forward to collaborating with CLX’s world-class leadership team and their exceptional 3D production teams. I’m convinced we will drive 3D innovation for the most recognized and important brands and retailers in Paris, France, and across Europe."
The 3D scanners from Covision Media utilize computer vision and machine learning, employing a spherical network of 30 cameras to produce photorealistic, re-lightable 3D resources. This system captures every nuance of texture, color, and lighting, generating digital twins that can be seamlessly adapted for diverse applications.
CLX Europe, a branch of eClerx, supports global brands, retailers, and agencies in creating, managing, and distributing digital content across multiple channels. With over 50 years of expertise, CLX Europe specializes in utilizing cutting-edge technology to meet the evolving needs of luxury, retail, automotive, and industrial sectors. For more information, visit www.clxeurope.com.
Covision Media is an Italian technology leader in 3D scanning, specializing in the mass production of realistic, lit digital twins. Covision Media's innovative solutions, trusted by companies like Inditex, NUREG, Adidas, Quad, Meta, and various other noted brands, retailers, and tech firms, are reshaping the future of digital content creation. For more details, visit www.covisionmedia.ai.
Redefining Content Creation with Precision and Scale
For over fifty years, CLX has been at the forefront of assisting brands, retailers, and agencies in crafting, managing, and distributing media content while delivering top-tier product experiences across all digital channels. The new CLX Paris studio will capitalize on Covision Media’s revolutionary 3D scanning technology, aimed specifically at producing stunningly realistic digital twins. This is particularly advantageous for luxury fashion brands, enabling them to create a wide array of digital resources, from photorealistic 3D models to immersive virtual environments that are perfectly suited for omnichannel utilization.
Covision's scanners boast several key features:
- - Automated Production of 3D Assets: The 3D scanning platform developed by Covision creates realistic, lit 3D models, significantly reducing manual intervention during production and post-processing phases.
- - Scalability and Speed: This cutting-edge technology allows for the rapid production of customized content in large volumes, helping brands maintain an edge in an ever-accelerating digital landscape.
- - Omnichannel Integration: Assets produced are optimized for a variety of platforms, including e-commerce, social media, and AR/VR applications, facilitating virtual try-ons (VTO) and interactive campaigns.
A Game Changer for Global Luxury Brands
These enhanced capabilities empower CLX Europe to streamline production workflows for European luxury fashion clients while adhering to the highest creative standards. From e-commerce imaging to experiential marketing, the versatility of high-quality 3D scans opens new avenues for brand storytelling and customer engagement.
Scott Houchin, CEO of CLX Europe, remarked on this exciting venture, stating, "Our investment in a new state-of-the-art content creation studio in Paris and the adoption of the most advanced 3D scanning solution available demonstrates our commitment to the city and its most iconic brands and retailers."
Stefano Ferrari, Chief Operating Officer of CLX Europe, commented, "This new studio in Paris is a significant milestone in our quest to marry precision with creativity. Our goal has always been to craft unique and unforgettable content experiences. Now, with 3D scanning technology, we are setting a new benchmark for visual content creation."
Franz Tschimben, co-founder and CEO of Covision Media, expressed enthusiasm about this collaboration: "We are thrilled to partner with CLX Europe to bring our AI-powered 3D scanning solutions to Paris. I look forward to collaborating with CLX’s world-class leadership team and their exceptional 3D production teams. I’m convinced we will drive 3D innovation for the most recognized and important brands and retailers in Paris, France, and across Europe."
The 3D scanners from Covision Media utilize computer vision and machine learning, employing a spherical network of 30 cameras to produce photorealistic, re-lightable 3D resources. This system captures every nuance of texture, color, and lighting, generating digital twins that can be seamlessly adapted for diverse applications.
About CLX Europe
CLX Europe, a branch of eClerx, supports global brands, retailers, and agencies in creating, managing, and distributing digital content across multiple channels. With over 50 years of expertise, CLX Europe specializes in utilizing cutting-edge technology to meet the evolving needs of luxury, retail, automotive, and industrial sectors. For more information, visit www.clxeurope.com.
About Covision Media
Covision Media is an Italian technology leader in 3D scanning, specializing in the mass production of realistic, lit digital twins. Covision Media's innovative solutions, trusted by companies like Inditex, NUREG, Adidas, Quad, Meta, and various other noted brands, retailers, and tech firms, are reshaping the future of digital content creation. For more details, visit www.covisionmedia.ai.
Topics Entertainment & Media）
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