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Applebee's Annual Initiative to Support Veterans

As Veterans Day approaches, SSCP Management's Applebee's franchises in Texas, California, and Virginia are gearing up to honor military heroes through their unique program, "Buy A Hero A Bud." This year’s campaign encourages customers to buy Bud Light beers for local veterans, all in preparation for the special day on November 11. The initiative aims not only to thank those who have served the nation but also to contribute to a charitable cause that benefits veterans’ families.

A Meaningful Tradition

SSCP has been actively engaged in recognizing the service of veterans for many years. The annual "Buy A Hero A Bud" campaign has gained popularity among community members, with a goal of selling 10,000 Bud Light beers, which will be gifted to veterans visiting the restaurants on Veterans Day. In past years, the program has successfully connected local patrons with veterans, creating a heartfelt atmosphere of gratitude and appreciation.

Community Engagement

According to Blake Roe, the senior marketing manager at SSCP, the reactions from veterans receiving these complimentary beers range from disbelief to joyful surprise. This emotional connection highlights the significance of community support for those who have sacrificed for their country. A remarkable aspect of this initiative is that any unclaimed beer funds from the program will be donated to "Folds of Honor," a nonprofit that provides educational scholarships to families of fallen and disabled service members, as well as first responders.

Past Successes and Contributions

In 2024, SSCP-owned Applebee's restaurants managed to provide 10,000 beers to veterans, significantly impacting community relations. This initiative led to over 4,000 veterans being treated to a complimentary dining experience last year on Veterans Day, a tradition that has evolved into a treasured occasion within the eateries. Additionally, contributions exceeded $20,000 for Folds of Honor, underscoring the franchise's commitment to giving back.

The foundational idea of offering free meals to veterans initially emerged from SSCP owner, Sunil Dharod, back in 2007. Since then, this practice has evolved into a standard within the Applebee's franchise, attracting media attention and establishing community solidarity.

About SSCP and Applebee's

SSCP Management is proud of its longstanding commitment to community service and veteran support. Founded in Dallas, Texas, by CEO Sunil Dharod, the family-operated company strives to deliver high-quality dining experiences while actively contributing to charitable endeavors. Under the leadership of Sunil's children, Chris and Puja Dharod, the company continues to innovate and foster relationships within the communities they serve.

Applebee's itself stands as one of the largest casual dining brands in the U.S., embodying the values of connection and community engagement. The restaurant provides a welcoming space where family and friends come together, serving comfort food along with local beer options.

Looking Forward

As the program rolls out this year, SSCP anticipates an even greater turnout and participation from local communities and veterans alike. The annual Veterans Day celebration is not just about free meals and beers; it embodies a fundamental value shared by many Americans—the gratitude toward those who have selflessly defended the country.

The dedication of Applebee's and SSCP Management to nurturing community ties while celebrating veterans symbolizes a deep commitment to honoring the past while creating meaningful connections for the future. In a world often divided, this initiative shines as a reminder of the power of unity and appreciation for those who protect our freedoms.

This Veterans Day, step into your local Applebee's and consider doing your part in this heartfelt campaign. Let's show our heroes that their service is valued—one Bud Light at a time.