#USA #Birmingham #Books-A-Million #Soldiers' Angels #Coffee for Troops

Books-A-Million's Inspiring Coffee for the Troops Campaign

Books-A-Million has recently wrapped up its 24th installment of the Coffee for the Troops campaign, a biannual project that sends specially roasted coffee to military personnel stationed abroad. This year's spring campaign has been especially remarkable, as it exceeded expectations by delivering 80,837 bags of coffee to service members, marking the highest total in the campaign's history. The generous contributions from customers and associates brought in over 73,000 bags, which were further enhanced by a 10% match from their longstanding partner, Royal Cup Coffee.

For the past several years, the Coffee for the Troops initiative has gained momentum and has become a vital connection between the American public and the soldiers deployed worldwide. This project not only provides a comforting cup of coffee for those on the front lines but also serves as a heartfelt reminder to service members that they are remembered and cherished.

Amy Palmer, President and CEO of Soldiers' Angels, emphasized the significance of such efforts, stating, _"For deployed service members, the comforts of home—like a good cup of coffee—are more than just a luxury. They're a reminder that they're not forgotten."_ This statement encapsulates the core of what the Coffee for the Troops campaign strives to achieve—to facilitate connections and deliver a taste of home when it matters most.

Books-A-Million has made it a tradition to host this campaign twice a year in its stores across the United States. The success of this year’s campaign not only set a new record in terms of bags donated but also accumulated a retail value surpassing $1 million. Scott Kappler, Executive Vice President of Store Operations at Books-A-Million, highlighted this achievement by saying, _“Coffee for the Troops is a powerful example of what happens when booksellers, customers, and partners come together for a cause that truly matters.”_

Since its inception, the Coffee for the Troops program has successfully donated over 1 million bags of coffee. This accomplishment would not have been possible without the tremendous generosity of Books-A-Million's customers, dedicated staff, and supportive partners like Royal Cup Coffee. The collective efforts from all involved have culminated in an initiative that extends beyond mere coffee donations—it fosters warmth, appreciation, and connection with those who serve.

On a broader scale, Soldiers' Angels, the nonprofit organization partnering with the Coffee for the Troops campaign, was founded in 2003. It aims to provide various forms of support to veterans, active military personnel, and their families. Through a network of volunteers, Soldiers' Angels facilitates various programs, including food assistance and holiday initiatives for those serving in the military or who are veterans.

As past records continue to be broken, the Coffee for the Troops initiative remains an integral part of Books-A-Million’s community efforts and showcases their commitment to giving back. The emotional and psychological impacts of simply receiving a cup of coffee from home can be profound for service members who may feel isolated while deployed.

To find out more about how to support the Coffee for the Troops campaign or how to get involved with Soldiers' Angels, visit Books-A-Million or Soldiers' Angels. As this movement grows, it represents the embodiment of community support and love for those who protect and serve.

In conclusion, the success of Books-A-Million's 24th Coffee for the Troops campaign is a powerful reminder of what can be achieved when a community unites for a noble cause. With heartfelt appreciation, the campaign continues to build bridges between civilians and those in uniform, ensuring that no one is forgotten, especially in challenging times.