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Elizabeth Arden Launches Eternal Aura

In a vibrant celebration of modern femininity, iconic beauty brand Elizabeth Arden has unveiled its new Eau de Parfum, Eternal Aura, with actress Leighton Meester appointed as the global ambassador for this exciting launch. This campaign focuses on empowering women worldwide to embrace their confidence and radiance, making it clear that beauty is not just a surface quality, but an essential aspect of self-expression and transformation.

The Fragrance

Eternal Aura presents an alluring floral amber scent that bursts with freshness and warmth. The fragrance opens with an enticing blend of dragon fruit, golden pear, and pink pepper, leading to a floral heart of magnolia and peony that inspires feelings of joy and vitality. At its core, the fragrance features an exclusive co-distillate of rose and ambrette, giving it a distinctive and memorable scent profile.

Wrapping the fragrance in warmth are notes of sandalwood, creamy musk, and a hint of tonka bean, creating an inviting and modern finish. It’s a unique take on amber, characterized by airy florals and juicy fruits that resonate well with contemporary elegance. As Leighton Meester aptly puts it, “Eternal Aura is the kind of perfume that instantly lifts your mood and reminds you of your strength.”

A Tribute to Heritage

The launch of Eternal Aura marks a significant milestone for Elizabeth Arden, being the brand's first flagship fragrance introduction in eight years. Designed with homage to Elizabeth Arden's legacy and the elegance of the original Red Door salons, the bottle features a refined design inspired by the salon’s historic wallpaper pattern transformed into a luxurious brushed gold finish, complementing the signature Arden Pink.

Leighton Meester expresses her excitement about being part of this cultural moment, “This campaign is about recognizing and celebrating the stage of life you're in right now. It's not about striving for perfection, but about honoring the strength, confidence, and beauty you’ve cultivated through everything you’ve achieved.”

Launch Campaign

The global marketing campaign began on February 24, 2026, in the United States, and will expand significantly worldwide with various activation strategies including TV commercials and digital content that resonate with the targeted audience. Elizabeth Arden has carefully curated the campaign to reflect the true complexities and nuances of modern women, ensuring that each aspect is tailored to inspire and empower.

Amber Garrison, President of Elizabeth Arden Fragrances, commented, “Every detail of this new fragrance has been carefully crafted to represent today's women in all our wonderful complexities.” With this launch, Elizabeth Arden aims to encourage women to let their inner beauty shine through every spritz of Eternal Aura.

The Sensational Body Balm

In tandem with the Eau de Parfum, Elizabeth Arden is also introducing the Eternal Aura Body Balm, a silky cream designed to nourish and revitalize the skin while improving its elasticity. Enriched with shea butter, cocoa butter, and sweet almond oil, it reflects the elegance of the fragrance, offering a complete experience of scent and skincare.

The Eternal Aura Eau de Parfum will be available at prices of $115.00 for the 3.3 oz, $89.00 for the 1.7 oz, and $69.00 for the 1 oz versions, while the Body Balm will retail for $47.00 for 4.2 oz. These exciting new products will be available on elizabetharden.com starting February 24, 2026, and at Macy's and Elizabeth Arden counters by March 15, 2026.

The significance of this launch cannot be understated, as Elizabeth Arden continues to lead with quality, innovation, and a commitment to enhancing the beauty of women everywhere. This fragrance embodies the very ethos that Elizabeth Arden championed over a century ago, asserting that beauty is indeed a birthright.