#USA #New York #Creator Media #FaZe Clan #HardScope

HardScope Launch: Transforming Brand Engagement in the Creator Economy

In a significant development for the creator economy, HardScope has officially launched its vertically-integrated media platform designed to foster the growth of creators while facilitating brand engagement with Gen Z. Co-founded by Matt Kalish, the CEO of DraftKings, HardScope promises to reshape the way brands interact with the creator ecosystem that captures the attention of today's youth.

The Shift in Media Consumption

Recent studies indicate that a striking 70% of screen time among young audiences is dedicated to creator-driven platforms. Despite this, traditional ad expenditure in the creator economy remains alarmingly low at less than 5% of the global digital ad market, which is estimated to surpass $1 trillion. This discrepancy underscores a pressing need for a robust framework to optimize brand partnerships in this booming sector.

A Robust Team with Proven Success

HardScope's team, led by industry veterans including Kalish, combines expertise in operational strategy and creator management. Their past success with FaZe Clan, one of the leading creator organizations, stands as a testament to their capability. FaZe Clan's recent relaunch under new management, which included HardScope’s influence, garnered accolades like Best Content Organization of the Year for two consecutive years and saw its members dominate live streaming platforms. Creators from the HardScope network, including Adapt and JasontheWeen, have recently received top awards at the Streamer Awards, highlighting the power and reach HardScope's talent has over traditional media.

Empowering Creators with Infrastructure

Recognizing that emerging creators often lack the essential resources to fully scale their ventures, HardScope offers a comprehensive suite of sophisticated capabilities akin to a corporate C-Suite. This includes strategic development, creative support, production mastery, and commercialization strategies tailored to amplify audience engagement and foster original content development.

For instance, HardScope's recent record-breaking Subathon event in October produced an astonishing 1.8 billion impressions and 82 million social engagements, showcasing the unparalleled reach and influence of creators within the platform. The event also positioned HardScope creators among the top streamed accounts on platforms like Twitch, illustrating their dominance in new media landscapes.

A Tailored Approach for Brands

On the brand front, HardScope provides a unique entry point for companies keen to tap into the lucrative, yet fragmented creator space. Through an innovative full-stack media approach, it allows brands to forge authentic connections with Gen Z audiences, leveraging the credibility and cultural relevance of creators. According to Mandy Gardiner, Senior Vice President of Brand Partnerships at HardScope, brands often find it challenging to navigate the complexities of the evolving creator ecosystem. HardScope aims to simplify this by creating partnerships that embed brands in the center of creator communities.

The platform offers several key services:

• - HardScope Brand Solutions: Focuses on establishing direct connections and partnerships with creators, providing brands preferential access to industry-leading talents.
• - HardScope XPM: Utilizes proprietary technology for improved content distribution and audience engagement, turning long-form content into digestible highlights across various social media platforms.
• - HardScope Studio: An in-house creative unit dedicated to producing original content tailored to Gen Z’s preferences.
• - HardScope Experiential: Focuses on creating unforgettable experiences for Gen Z audiences with effective brand integration.

Conclusion

With HardScope at the forefront, the future of Creator Media looks promising. The platform empowers creators to cultivate their empires while offering brands a direct channel to engage Gen Z authentically. This innovative approach not only addresses the two-fold challenges of talent management and brand partnerships but also sets a precedent for the evolving dynamics of media consumption in the digital age. To explore partnerships or learn more about HardScope, interested parties can visit HardScope.com.

About HardScope
HardScope is redefining the future of Creator Media by providing an integrated platform that allows brands to engage authentically with Gen Z. By combining industry expertise with a solid operational framework, HardScope empowers creators to thrive and brands to connect meaningfully within the vibrant creator economy. Join us at HardScope.com.