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IGN Entertainment Launches Groundbreaking IMAGINE Platform: A New Era in Audience Intelligence

Los Angeles, September 24, 2025 – IGN Entertainment, a key player in the gaming and entertainment media landscape, has announced its upcoming platform, IMAGINE, which promises to transform the way brands interact with audiences in the entertainment space. This innovative platform will blend cultural intelligence with cognitive AI, equipping brands with the tools needed to effectively understand and engage modern entertainment audiences.

The Vision Behind IMAGINE

With nearly three decades of experience serving fans through 16 global brands, including IGN, Eurogamer, and Rock Paper Shotgun, IGN Entertainment leverages its extensive cultural insights and fan trust to launch IMAGINE. The beta program is set to commence in the fourth quarter of 2025, with a full rollout anticipated in early 2026.

Unlike conventional analytics tools that provide a retrospective view, IMAGINE is designed to operate at the juncture of audience intention, emotional engagement, and cultural momentum. It harnesses real-time data to deliver in-the-moment intelligence that guides brands in decision-making processes when fan engagement is at its peak.

Key Features of IMAGINE

IMAGINE offers a suite of features that distinguish it from its competitors:

• - Cultural Pulse: Harnessing the cultural insights of IGN and the wider Ziff Davis network, IMAGINE converts first-party data signals into actionable audience intelligence.
• - Cross-Portfolio Integration: It capitalizes on behavioral data collected across multiple Ziff Davis properties to provide a holistic view of fan interests and purchasing behaviors.
• - Wide Reach: The platform has access to over 500 million global users monthly via diverse channels, including the web, video, podcasts, and social media.
• - Credible Insights: With established editorial authority, IMAGINE delivers not only insights based on analytics but also narratives that shape fan behavior through interviews, reviews, and cultural storytelling.

The Need for IMAGINE

The current entertainment landscape requires brands to adapt quickly, responding to their audience’s evolving preferences. Here’s why IMAGINE is launching at this pivotal moment:

• - Scalable Engagement: With access to a vast global audience, brands can leverage IMAGINE to expand their reach, utilizing platforms like MapGenie and Maxroll, which are a part of the world’s largest Game Help ecosystem.
• - Real-time Data Responses: IMAGINE is structured to respond proactively to current trends by analyzing extensive monthly signals from 100 countries, ensuring that brands can pivot strategies quickly.
• - Privacy Consideration: Designed with privacy in mind, IMAGINE complies with regulations such as GDPR and COPPA, offering aggregated data while preparing for clean-room use.

A Cultural Shift in Audience Engagement

At its core, IMAGINE recognizes that fan passion is fluid, driven by emotions and cultural changes. More than simply tracking prior behaviors, IMAGINE is poised to predict future trends and provide brands with valuable insights and tools for impactful campaigns. Karl Stewart, SVP of Marketing at IGN Entertainment, stated, “Cultural intelligence without action is just noise. Artificial intelligence without culture is just automation. IMAGINE brings them together.”

Comprehensive Insight and Activation Suite

IMAGINE offers a full suite of tools, including IMAGINE+ (which encompasses CultureMap, Atlas, Signals, and Insights), aimed at translating creative briefs into precise actions. Brands can fine-tune campaigns across various platforms and optimize formats to suit audience preferences.

Conclusion

IGN Entertainment's IMAGINE platform stands to revolutionize how brands understand and engage their audiences, making it a must-watch in the media and entertainment landscape. As it opens its doors for beta testing, interested parties can find more information at IMAGINE.IGN.com. This launch reflects an important step toward fusing cultural nuances with technological advancements, paving the way for smarter and more responsive marketing strategies in 2026.

About IGN Entertainment

IGN Entertainment operates as a subsidiary of Ziff Davis and ranks among the world’s largest gaming and entertainment media platforms. With over 470 million monthly users and a rich portfolio of popular brands, it is the go-to site for fans seeking engaging and relevant content about games, film, TV, and comics. Users can explore daily updates through a myriad of platforms that include YouTube, TikTok, and social media networks while also providing substantial contributions to charitable causes through initiatives like Humble Bundle.