#China #electric vehicles #Chongqing #Changan Automobile #Auto Show 2025

Changan's European Expansion Plans

Changan Automobile, one of China's leading automotive manufacturers, is set to make significant strides into the European market by aiming to enter ten countries before the end of 2025. This ambitious plan was highlighted during the recent international auto show held in Chongqing on June 7, 2025.

European media representatives attended the event to explore Changan’s latest models and advanced technologies, including a visit to their intelligent digital factory. The factory's final assembly workshop left a strong impression on visitors, showcasing the high level of automation and precision that characterizes Changan’s manufacturing process.

Notably, Grzegorz Konieczny, a Polish influencer, praised the factory's robotic assembly line for its sophistication. Meanwhile, Michele Ponte, an Italian blogger, found the models comfortable and particularly well-suited for the American market, suggesting a broader appeal beyond Europe.

During the auto show, European journalists engaged directly with Changan's senior executives, including Zhu Huarong, the president of Changan Automobile, and executive vice presidents Li Mingcai and Wang Xiaofei. In these discussions, Zhu emphasized the company's deep respect for the European market and expressed admiration for its local counterparts.

Strategic Goals for 2025

Changan's roadmap for entering Europe consists of a three-pronged strategy focused on product selection and expansion objectives. Zhu specifically mentioned that the company aims to prioritize high-volume models, particularly the CHANGAN DEEPAL S07 and S05, as they lay the foundation for their European expansion.

Starting with Norway, Changan plans to set up nearly 200 dealerships across major European markets. By doing so, they aim to create a robust presence in the region, aligning their offerings with local consumer preferences.

Li highlighted that the company's strategy extends beyond Battery Electric Vehicles (BEVs) to also include development of Plug-in Hybrid Electric Vehicles (PHEVs), demonstrating a commitment to meet a wider array of consumer demands in Europe. The first models are anticipated to arrive on the European market by the third quarter of 2025, attracting attention in an increasingly competitive landscape.

European Perspectives on Changan

The reception from European media has been cautiously optimistic regarding Changan's prospects. German journalist Walther Wuttke stressed the importance of establishing reliable dealer networks and maintaining perseverance in an evolving market. He acknowledged Changan's commitment to design and quality, which are crucial for success in Europe.

Aggelos Stefanopoulos, a Greek importer, remarked that Changan’s electric vehicles are indeed "game-changers," particularly in terms of comfort and adaptation to European tastes. Additionally, Michael Georgiadis, managing director of GOCAR.gr and GOCAR Magazine, pointed out that familiarity with Chinese technology among European consumers helps to build trust in Changan’s offerings.

Conclusion

As Changan embarks on this ambitious journey, its commitment to understanding and serving the European market is clear. By successfully launching its strategic initiatives and responding to consumer needs, Changan Automobile looks poised to become a significant player in Europe’s dynamic automotive landscape.