Chery's Unique Crash Test Lab: A Behind-the-Scenes Look at Safety Innovations

Chery Auto's Innovative Approach to Safety

Chery Auto has unveiled an intriguing new video, inviting audiences into its cutting-edge crash test laboratory. Designed to offer a unique perspective on automotive safety, the video features a realistic crash test dummy as its protagonist, humorously detailing the highs and lows of its journey through the first crash test.

An Unconventional Journey

The crash test dummy, characterized with a personality, shares its mixed feelings about being a part of this crucial safety process. Caught between nerves and excitement, the dummy expresses pride, emphasizing the vital mission of protecting human lives through automotive safety innovations.

The narrative smoothly transitions to Chery’s expansive crash testing facility, which spans over 32,000 square meters and has seen an investment of 150 million RMB. The facility showcases advanced tech and professional test environments that assure viewers of the high standards upheld in vehicle safety testing.

Robust Safety Features of the TIGGO 8

In the spotlight is the TIGGO 8, which the crash test dummy passionately describes as a prime example of Chery's dedication to safety. The vehicle features a high-strength integrated body structure, utilizing over 60% high-strength steel and ultra-high strength components by Benteler, designed to absorb crash energy effectively. The dummy highlights that such a design is akin to having a “solid shield,” providing its occupants robust protection during impacts.

Whether dealing with frontal collisions, side impacts, or rear-end crashes, the TIGGO 8 aims to minimize injury through its resilient structure, complemented by nine multi-angle airbags and an advanced occupant retention system.

A Mix of Technology and Narrative

Chery’s video stands out due to its engaging and entertaining storytelling approach while emphasizing the technical prowess behind its safety measures. By portraying the dummy's journey during a live crash test, the company metaphorically represents its commitment to ensuring the safety of all their vehicles. It’s not just a promotional tool but an insightful representation of their philosophy surrounding automotive safety.

Setting New Standards in the Automotive Industry

The playful yet informative manner in which Chery presents its safety innovations not only elevates the brand's image but also sets new benchmarks for the automotive industry. As viewers watch, they are encouraged to connect emotionally with the message, realizing that underneath the technicalities lie stories of lives potentially saved through rigorous testing and innovation. By embracing creativity, Chery has successfully bridged the gap between technical excellence and relatable storytelling, making safety a priority that resonates with consumers.

The release of this video showcases how leading automotive brands can effectively communicate their dedication to safety while keeping a light-hearted approach. Chery continues to prove its competitive edge in the global market, promising to uphold the highest standards in safety for all of its vehicles.

For an engaging viewing experience, you can watch the video here.