DFSK Marks Its Official Entry into the Egyptian Vehicle Market with Key Offerings

DFSK Officially Launches in Egypt: A New Era of Intelligent Mobility

On December 22, 2025, DFSK, a prominent brand in intelligent vehicles powered by new energy, held a notable launch event in Cairo, Egypt. This occasion was dedicated to the introduction of its strategic model, the E5 PLUS, alongside two additional products tailored for the Egyptian market. The backdrop of the evening showcased an exquisite lighting display on the silhouette of the pyramids, beautifully contrasting with the desert and the urban skyline. This striking image served as a conversation piece, linking cutting-edge smart technology with the rich tapestry of ancient civilization.

The event marks DFSK's first official foray into Egypt, representing a significant milestone in the company's 20-year journey of international development. It highlights the brand’s commitment to accelerating the shift towards electrification and intelligent mobility.

A Legacy of Global Expansion

The pyramids, symbols of Egypt's enduring civilization, resonate with DFSK's two decades of global expansion and its founding ambitions. Since its initial entry into overseas markets in 2005, DFSK has successfully expanded its footprint across approximately 70 countries and regions. The brand has earned the trust of over 550,000 users and established a robust network of more than 1,000 sales and service points, laying a solid foundation for its reliability.

In an era increasingly defined by electrification, DFSK remains steadfast in its core DNA of reliability while prioritizing user experience. By leveraging new energy technologies and innovative approaches, the brand is reshaping the landscape of green and smart mobility.

During the launch, Vincent Zheng, Associate President of the SERES Overseas Business Unit, stated, "In collaboration with El Tarek Automotive Group, we are bringing a new generation of vehicles, including the E5 PLUS, to Egyptian consumers. Looking ahead, we will continue to elevate our investment in research and development and deepen the integration of reliability and intelligence, constructing world-class vehicles powered by new energy. Our goal is to make advanced technologies accessible to a wider audience across the globe."

Mohamed Tarek Ismail, Vice President of El Tarek Automotive Group, the distributor of DFSK in Egypt, added, "Our aim is not rapid expansion, but rather healthy and sustainable growth. We are not just selling cars; we are building relationships with our customers and striving to meet their needs. The secret to our continued success lies in the level of our services."

A Diverse Vehicle Offering

In alignment with Egypt's Vision 2030, the electric vehicle market in the country is witnessing rapid growth, driven by heightened environmental awareness and government incentives like zero import duties. This evolving marketplace presents an outstanding opportunity for DFSK's strategy towards new energy and intelligent mobility.

The E5 PLUS, being the first strategic model launched post-DFSK's rebranding, embodies five fundamental strengths: design, space, intelligence, performance, and safety. Despite its robust pricing competitiveness, the vehicle integrates advanced technologies such as smart voice interaction, a comfortable and engaging cockpit, and highly efficient battery management solutions. Consequently, a broader user demographic can experience the convenience of intelligent electric mobility.

Both the E5 PLUS and E5 models are powered by new energy, offering practical and versatile electrified mobility through the SERES Super Electric Hybrid system, boasting a long range. Additionally, a conventionally fueled model 600 will also be unveiled, ensuring that the brand meets diverse user mobility needs across various scenarios with a spacious cabin suitable for all occasions and comprehensive safety features.

Building a Partner-Centric Ecosystem

DFSK's successful entry into the Egyptian market is a pivotal step in its global brand revitalization strategy. Beyond the introduction of new products, it reflects the company's long-term commitment to creating a user-focused ecosystem that grows alongside its partners. Through a globally shared platform, DFSK actively listens to customer voices and leverages market insights to support ongoing product iteration and development.

Furthermore, DFSK provides digital tools and systematic support to over 1,000 dealerships worldwide, working closely to establish an efficient and professional service network. Moving forward, the brand aims to increase investments in three key areas: training, digital tools, and regional marketing support. This includes regular programs focused on new energy product knowledge and after-sales service training.

With continuous innovations, increasingly reliable and smarter products, and a partnership model that fosters collaboration, DFSK is committed to closely engaging with local users and partners to shape a more sustainable and intelligent future of mobility.

DFSK Launch Event Image