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Chevron at the 2026 Los Angeles Auto Show

The 2026 Los Angeles Auto Show is set to mark an important milestone as Chevron with Techron® joins the event as the main sponsor. This collaboration affirms the show's status as a premier venue for showcasing automotive products and innovations, cementing its role in the automotive sector.

A New Era for Chevron with Techron®

Chevron's latest formulation of Techron is engineered to enhance engine protection against harmful deposits that low-quality fuels can cause. This innovative approach is essential for maintaining long-term engine performance and reliability. By choosing the Los Angeles Auto Show for this critical launch, Chevron underscores the event's significance in the automotive world.

Terri Toennies, the president and COO of the Los Angeles Auto Show, highlighted, "Los Angeles is the biggest automotive market in the U.S., and this show is where consumers and industry leaders gather to explore future mobility. Chevron's support represents exactly the role we play in this ecosystem."

Andy Walz, Chevron's president of Downstream, Midstream, and Chemicals, remarked on the technology evolution stating, "Fuel technology is relentless in its advancement. Our newly formulated Techron continues to deliver what drivers expect - clean engines, dependable performance, and trust at the pump, while also reinforcing our commitment to innovation based on scientific advancements."

An Immersive Experience Awaits

At the heart of Chevron's sponsorship is a unique experience at the 2026 Los Angeles Auto Show. Attendees will be able to view and learn more about the next generation of Techron alongside the industry’s latest vehicles and state-of-the-art technologies. Additional programming details, creativity, and activations will be revealed as the event date approaches.

Not only does the Los Angeles Auto Show provide an opportunity for industry players to present innovations, but it will also enhance the consumer experience with new activations and special ticket offerings for families and auto enthusiasts from Southern California. Chevron will engage throughout the event, using digital storytelling to connect with consumers in meaningful ways.

Connecting with the Diverse Community

Chevron understands the unique automotive culture of Los Angeles, which encompasses one of the most diverse driving populations in the world. With a robust network of branded stations throughout the region, its fuel incorporates the renowned Techron formula. For many Angelenos, Chevron plays a role in their daily commuting patterns, seamlessly integrating into their lives as they navigate the city.

The Los Angeles Auto Show celebrates this diversity through its ‘All Roads Stories’ video series, showcasing the people, places, and vehicles that define Southern California's automotive culture.

AutoMobility LA: Kicking Off the Event

Chevron with Techron will also play a significant role at AutoMobility LA, the industry's and media program that precedes the auto show. This event gathers automotive manufacturers, suppliers, designers, technologists, and international press for vehicle presentations, executive talks, and discussions shaping the future of the auto sector.

Specific programming for Chevron at AutoMobility LA will be confirmed in the run-up to the event, ensuring their participation is impactful and engaging.

Mark your calendars! The Los Angeles Auto Show will take place from November 20 to 29, 2026, at the Los Angeles Convention Center. Stay updated on vehicle presentations, special programming, and ticket offerings by visiting laautoshow.com. AutoMobility LA will be held on November 19, 2026; more information can be found at automobilityla.com.

About the Los Angeles Auto Show

Founded in 1907, the Los Angeles Auto Show is one of the oldest and most influential automotive events globally. It serves as a key destination for car buyers, enthusiasts, families, media, and the automotive industry. Annually hosted at the Los Angeles Convention Center, the show features manufacturers from around the globe, vehicle presentations, test drives, automotive technology, lifestyle activities, and engagement with Southern California's vibrant automotive culture.

About Chevron

Chevron stands as a leading integrated energy company committed to providing affordable, reliable, and increasingly greener energy to foster human progress. From producing crude oil and natural gas to creating transportation fuels, lubricants, and petrochemical products, Chevron aims to lead in the oil and gas sector while promoting sustainability and innovation in energy technologies. For more information, visit www.chevron.com.