#Japan #Tokyo #Ice Cream #Uni #77Sweets

77Sweets Shop: A New Sweet Haven in Tokyo

77Sweets Shop, a delightful sweet shop operated by UNI Co., Ltd. based in Himeji, Hyogo, is set to open its doors in Kita-ku, Tokyo on March 20, 2026. Marking the brand’s first expansion into the Tokyo area, this shop aims to offer a unique dessert experience intertwined with seasonal delights.

Shop Hours and Atmosphere

Operating hours for the new location will be from 3 PM to 11 PM on weekdays and from 1 PM to 11 PM on weekends. Patrons can enjoy their sweet treats in a stylish and modern environment featuring a predominantly white color scheme and ten in-house seating options, making it easy to enjoy desserts on-site. For updates and sneak peeks of the shop’s offerings, customers are encouraged to follow the store's Instagram.

Concept and Vision

The introduction of 77Sweets Shop reflects UNI's vision to provide "dreams for local communities and excitement with every season." Each store will showcase a diverse array of desserts that change with the seasons, ensuring a fresh selection that caters to customer preferences. The opening will feature an "Ice is a Separate Stomach" brand, highlighting indulgent yet satisfying desserts that are bound to bring smiles.

Unique Offerings: Ice is a Separate Stomach

One of the standout offerings will be soft-serve ice cream made from premium Gifu Prefecture's Seki milk, renowned for its rich and creamy texture. Customers will be treated to an original soft-serve that accentuates the authentic depth of milk flavor.

Twin Order System

To cater to those wishing to savor multiple flavors, 77Sweets Tenjō will introduce a "Twin Order" system, allowing customers to choose two different ice creams in one serving. This feature promotes sharing amongst friends or indulging in two distinct flavors solo. Among the enticing options are the "Pop Melon" (¥580) combining refreshing melon and popping chocolate, and "Love Peach" (¥680), encapsulating the sweetness and juicy texture of white peaches.

Exciting Product Range

Some highlights of the product lineup include:

• - Pop Melon (¥580): A refreshing take on melon with a fun popping chocolate twist.
• - Love Peach (¥680): A delightful treat that allows the sweet essence and texture of white peaches to shine.
• - Betsubara Mikan / Betsubara Mango (¥580 / ¥680 each): Rich in fruity sweetness for a satisfying treat.

In addition to the Ice brand, the shop plans to feature Acai & Co, which promotes healthy eating with its delicious acai bowls, and "Bikkuri Ringo," a specialty shop famed for its mouthwatering giant candied apples. There will be additional exciting seasonal events and limited-time offerings designed to grant customers unforgettable experiences.

New Delight: Hand-Made Soft

77Sweets Shop will also introduce "Hand-Made Soft," a gelato-style soft serve that combines cake and sauces into creamy perfection. This variety, which includes flavors like Hokkaido's Basque cheese and Belgian chocolate cake, will be offered in seven different options, each available as a single or a double serving. With cute, petite wafers as toppings, these products are not only delicious but are designed to be Instagram-ready.

Opening Campaign

To celebrate the grand opening, the first 100 customers who follow the shop's Instagram will receive a discount of ¥250 on any item of their choice. After the initial promotion ends, Instagram followers will continue to enjoy ¥50 off their selected products, encouraging them to explore their new favorite dishes.

Inaugural Store Details

• - Address: 2-4-10 Nakajūjō, Kita-Ku, Tokyo
• - Contact Number: 03-6822-7788
• - Hours: Weekdays 3 PM to 11 PM / Weekends 1 PM to 11 PM
• - Closed: Open every day
• - Accessibility: Just a five-minute walk from Jūjō Station

This innovative sweet shop stands poised to become a beloved destination for dessert enthusiasts across Tokyo, promising to deliver seasonal and creative delights with each visit.

Company Overview

• - Operating Company: UNI Co., Ltd.
• - CEO: Naoya Okamoto
• - Business Focus: 77Sweets shop franchise headquarters, Ice is a Separate Stomach franchise headquarters, social media management services.
• - Contact: 079-280-8005, [email protected]

For those ready to indulge in a world of sweets, 77Sweets Shop Tenjō will be the perfect spot to create delicious memories this coming March. Don't miss your chance to discover and enjoy these extraordinary treats!