Melanie Hohman Joins PRA as New Vice President of Production Services

Melanie Hohman to Lead Production Services at PRA

PRA, a prominent figure in the Business Events Industry, has recently made headlines by appointing Melanie Hohman as Vice President of PRA Production Services, based in Chicago. With over 20 years of extensive experience in the production sector, Hohman is set to spearhead the expansion of the company's production services amidst an evolving landscape of events.

As the new VP of Production Services, Hohman is expected to integrate strategic leadership, operational excellence, and a creative vision into PRA's growing portfolio of business event offerings. This role will have her overseeing daily operations within the production services division to ensure the consistency of processes and best practices aimed at maximizing resources while encouraging collaboration across various teams. Her commitment to innovative, client-centric solutions will be vital to this undertaking.

Before joining PRA, Hohman made her mark as the Executive Director of Integrated Production at George P. Johnson. During her tenure, she played a significant role in the full production lifecycle for Google Cloud Next, transitioning the event from a virtual format with five global live broadcast locations to a massive in-person gathering of over 30,000 attendees in Las Vegas. This accomplishment highlighted her exceptional ability to manage complex production programs, overseeing a team of 140 staff while coordinating with multiple agencies and internal departments.

Hohman’s career encompasses significant positions at major firms such as Intel, Freeman, and GPJ, where she directed transformative brand experiences for leading global brands like Toyota, PepsiCo, GE, and Google. Her diverse expertise includes live, virtual, and hybrid events, emphasizing the importance of aligning creative execution with key business objectives and optimizing production strategies to boost engagement.

Ariane Coldiron, CEO of PRA, expressed confidence in Hohman’s capabilities, stating, “I have had the pleasure of working with Melanie in past roles, and I know firsthand the immense value she will bring to PRA Production Services. Her experience leading large-scale, integrated programs yields outstanding, impactful results.” Coldiron further stated that Hohman's understanding of global brand strategy and her mentoring skills will enhance PRA's production capabilities and elevate the value offered to clients.

Hohman herself conveyed her enthusiasm for the role, stating, “I am excited to embark on this new chapter with PRA, overseeing a respected production team during this time of growth and market expansion. Leveraging my extensive experience, I aim to uncover new opportunities for development.” She highlighted PRA's commitment to creative innovation as a perfect match for her passion for strategic planning and creating content-rich brand experiences.

PRA, headquartered in Chicago, operates throughout major and secondary markets in North America, serving as a leading firm in business event management. The company is dedicated to crafting experiences that advance business objectives while engaging participants effectively. Offering an integrated suite of services that include creative design, production, and destination programs, PRA is committed to delivering unique experiences that resonate with participants and exceed business goals.

For over 40 years, PRA has made its mark in various destinations, continually delivering exceptional experiences that captivate and inspire. Those interested in learning more about PRA's full suite of services can visit their official website at pra.com.

In conclusion, Melanie Hohman's appointment is a strategic move for PRA, promising to bolster its capabilities in an increasingly competitive event management landscape, thus ensuring that they can continue to deliver unforgettable experiences tailored to their clients’ needs.