Desamis Corporation, headquartered in Koto, Tokyo, has been awarded funding under Japan's 2023 supplemental budget for the "Global South Future-Oriented Co-Creation Project Grant." This project will utilize Desamis' innovative cattle behavior monitoring system, known as "U-motion," to explore business prospects across Indonesia, India, and Vietnam. As the demand for milk and beef rises along with economic development in these nations, the challenge of low self-sufficiency rates and the need for more efficient livestock management techniques has become increasingly prominent.
The Global South Future-Oriented Co-Creation Project aims to deploy advanced Japanese technologies and infrastructure to address local issues in emerging markets, thereby solving agricultural challenges with a focus on improving productivity through smart farming techniques. Desamis has already achieved great success in Japan, having sold over 250,000 units of U-motion. This system has proven invaluable for livestock management, helping ranchers detect heat signs and illnesses in cattle early.
The current study seeks to assess the market potential and local adaptation of U-motion in these emerging countries, identifying suitable partners and establishing an entry strategy. The ultimate goal is to address specific livestock challenges in each region, enhancing the efficiency and sustainability of their agricultural practices.
Looking to the future, Desamis envisions a world where U-motion becomes an indispensable tool across the Indian dairy market and throughout Asia. The company plans to collaborate with dairy manufacturers and meat processing companies to maximize the introduction of this technology, contributing to sustainable livestock management. Given the increasing impact of climate change, particularly from rising temperatures, the data collected from this initiative in hotter regions will also benefit Japan's livestock industries, facilitating reverse innovation as lessons learned abroad are applied domestically.
The Ministry of Agriculture, Forestry and Fisheries of Japan has expressed its support for this project, emphasizing its alignment with initiatives like the Japan-ASEAN Green Cooperation Plan. By fostering resilient and sustainable agriculture and food systems that leverage domestic expertise, this grant aims to create synergies that will advance agricultural practices in the Global South.
U-motion represents a cutting-edge solution in the realm of livestock management, utilizing IoT technology for continuous 24/7 monitoring of cattle behaviors through sensors. The data collected is analyzed via AI to identify patterns signifying potential health issues, reproductive cycles, birthing trends, and mobility challenges. All behaviors are categorized into six distinct types, allowing farmers to easily monitor changes in activity levels or behaviors over time.
For more detailed information about U-motion and its applications, visit Desamis’ official website:
Desamis Corporation.
Inquiries regarding this project can be directed to Desamis Corporation's Corporate Planning Department, Communication Promotion Office, at 03-6380-7239 or via email at
[email protected].