#Japan #Shibuya #Shibuya Event #Birra Moretti #Italian Beer

Celebrate Italian Summer with Birra Moretti's Tasting Event

This summer, immerse yourself in the delightful world of Italy with the upcoming event, Italia Terrace by Birra Moretti. Set to take place in Shibuya, Tokyo, on August 29th and 30th, 2026, this free-entry tasting event will allow attendees to fully experience the essence of Italy's number one beer brand, Birra Moretti.

Event Highlights
Visitors will be greeted with a complimentary 330ml can of Birra Moretti for attendees aged 20 and over. Enjoy this refreshing drink while sampling delicious Italian cuisine available for purchase at the event. Non-alcoholic beverages will also be offered for those who prefer them.

But that's not all! The event is packed with lively activities, including a stamp rally that rewards completed entries with ice cream and a lottery draw where everyone is guaranteed a prize.
To top things off, traditional Italian mini-games will be available for participants to enjoy throughout the event.

Discover 'Aperitivo Hour'
On both days of the event, guests are invited to partake in the Italian social experience known as Aperitivo Hour, starting at 5 PM. During this special time, attendees can enjoy free, specially prepared finger foods that pair perfectly with their Birra Moretti, all while listening to live mandolin music performed by Airi Fujikawa. This hour embodies the Italian tradition of enjoying light bites and drinks while socializing with friends and loved ones before dinner.

Event Details

• - Date and Time:

- August 29 (Saturday): 11:00 AM to 9:00 PM (Last Order at 8:30 PM)
- August 30 (Sunday): 10:00 AM to 7:00 PM (Last Order at 6:30 PM)

• - Location: Inari Bridge Square, Shibuya Stream, Tokyo (direct access from Shibuya Station, C2 Exit)
• - Admission: Free (Note that some items may only be available through cashless transactions)

Exclusive Perks for Attendees
1. Free Birra Moretti: All guests over 20 years old will receive one complimentary cold Birra Moretti.
2. Original Fan: Each visitor will also receive a unique Birra Moretti fan to commemorate the event.
3. Ice Cream Stamp Rally: Complete the rally challenges and claim your free ice cream from the event's perks booth (while supplies last).
4. Prize Lottery: A variety of prizes, including original goods, can be won in this lottery draw, ensuring no one leaves empty-handed.

Understanding Birra Moretti
Established in 1859 in Udine, Northern Italy, Birra Moretti boasts over 165 years of brewing history. This authentic Italian lager is crafted with the finest hops, resulting in a crisp and refreshing taste with a subtle malt sweetness and balanced bitterness. It pairs excellently with pasta, pizza, and other Italian dishes, adhering to the motto, 'Enjoy life’s simple pleasures with Birra Moretti'.

About Heineken Asia Pacific Beverages
Operating as Heineken’s export division for the Asia-Pacific region, this global entity has successfully penetrated 30 active markets, leveraging its valued brands to support market access and growth.

About Lead-Off Japan Co., Ltd.
As a comprehensive trading company focusing on food, beverages, and liquor, Lead-Off Japan imports from around 30 countries and has been the official import partner for Birra Moretti since February 2026. For more information, visit Lead-Off Japan.

Join us for a taste of Italy and create unforgettable memories!