Fox News Digital Achieves Unprecedented Success
In a stellar performance, Fox News Digital has reached a groundbreaking milestone in July 2025, boasting over
92 million unique visitors across desktop and mobile platforms. This figure positions Fox News ahead of competitors like CNN.com, which reported
91 million unique visitors, and CBSNews.com, which had
87 million. The data, credited to
Comscore, indicates a significant shift in the online news landscape, marking the first time Fox News Digital has outpaced both its prominent rivals in a single month.
The success didn't end there. Fox News secured an astounding
3.9 billion total multiplatform minutes and generated
1.9 billion total multiplatform views during the month of July—leading all news sources in these metrics as well. This achievement is not just a number; it reflects a growing trend in viewership that underscores the increasing dominance of Fox News Digital in the highly competitive field of online journalism.
In stark contrast, CNN experienced notable declines across several categories. Their multiplatform views dropped a staggering
42% compared to July 2024, while unique visitors fell by
31%, marking it as their worst month since February 2015. In terms of multiplatform minutes, CNN recorded a
53% decline, showcasing a sharp downturn in audience engagement and interest.
During July, the
Fox News Mobile app emerged as a powerhouse, drawing in
6.5 million unique viewers. This mobile engagement reflects the changing habits of news consumers, who are increasingly relying on apps for their news consumption.
YouTube Domination
YouTube, another critical platform for news engagement, also saw Fox News taking the lead. In July, Fox News achieved an impressive
332 million video views, outclassing its nearest competitor, MSNBC, which garnered
318 million views. Other competitors like CNN, NBC News, and ABC News trailed significantly behind, with only
209 million,
165 million, and
121 million views respectively. The strong showing on YouTube further solidifies Fox News's position as the most engaging news brand online.
Additionally, social media plays a crucial role in Fox News's overall strategy. In July, Fox News emerged as the most engaged brand within its competitive set, amassing
98 million total social interactions—a remarkable increase of
134% compared to the previous year. The breakdown reveals that Fox News drove
71.8 million interactions on Facebook alone, a staggering
436% increase year over year. Engagements on Instagram, X (formerly Twitter), and TikTok contributed to the brands' overall impressive rich media presence.
Comparative Analysis
Here’s a snapshot of the July 2025 performance of Fox News Digital compared to its competitors:
- Fox News Digital:
92,401,000 (down 12% YoY)
- CNN.com:
90,942,000 (down 31% YoY)
- NYTimes.com:
67,614,000 (down 15% YoY)
- ABCNews.com:
42,928,000 (down 25% YoY)
- NBCNews.com:
80,978,000 (down 28% YoY)
- - Multi-Platform Total Views:
- Fox News Digital:
1,906,000,000 (down 1% YoY)
- CNN.com:
766,000,000 (down 42% YoY)
- NYTimes.com:
1,354,000,000 (down 19% YoY)
- ABCNews.com:
159,000,000 (down 32% YoY)
- NBCNews.com:
272,000,000 (down 31% YoY)
- - Average Monthly Total Digital Multi-Platform Unique Visitors:
- Fox News Digital:
142,189,000 (up 19% YoY)
- CNN.com:
90,942,000 (down 31% YoY)
(All statistics provided are based on Comscore Media Metrix® multi-platform data.)
Conclusion
Fox News Digital's remarkable July performance underscores a significant shift in the digital news arena. With an impressive rise in unique visitors, views, and social media interactions, Fox News clearly displays its competence in attracting and retaining a growing audience. The media landscape continues to evolve, and it will be worth watching how competitors can respond and adapt in the wake of this growth. This achievement not only solidifies Fox News's reputation as a leading news source but also suggests changing viewer preferences that favor its style of reporting and online presence.