Durex Launches Public Awareness Campaign for Sexual Health in Japan

In an eye-opening initiative, Durex, a leading brand in sexual well-being under Reckitt Benckiser Japan, is set to commence a public awareness campaign in July 2025. The campaign aims to tackle the rising rates of sexually transmitted infections (STIs), particularly syphilis, which has seen a marked increase among women in their twenties. To promote health and safety, Durex will be conducting condom sampling at the Naminami Women's Clinic in Meguro, Tokyo, targeting around 3,000 patients.

Background and Objectives

Recent statistics indicate a concerning surge in syphilis infections, prompting the Ministry of Health, Labour and Welfare to advocate for early testing, treatment, and preventative measures. As syphilis often displays few initial symptoms, the risk of unnoticed transmission increases, underscoring the importance of proper knowledge and preventive actions. Durex's initiative aims to empower individuals, fostering a society where everyone has the information and choices necessary to maintain their sexual health.

The campaign is rooted in a broader vision: creating an environment where women can effortlessly make the choice to possess and utilize condoms to protect themselves. By promoting proactive behaviors regarding sexual health, Durex hopes to contribute to a more informed and responsible society.

About Durex

Founded in 1915 in the UK, Durex is the world’s number one condom brand, sold in over 150 countries globally. The name Durex is derived from an amalgamation of the words Durability, Reliability, and Excellence. Pioneering the first latex condom in Europe, Durex has maintained a 25% share of the global market. In Japan, the brand actively promotes accurate knowledge about sexual health under the principle that everyone deserves to have a fulfilling sexual experience.

Implementation at Naminami Women's Clinic

The sampling will take place at Naminami Women's Clinic, situated at 1-6-17 Meguro, Tokyo. This clinic is dedicated to supporting women’s health comprehensively and welcomes inquiries not only from local students but from women nationwide through their online consultation services. Naminami Women's Clinic emphasizes a safe and comfortable environment for those who might have concerns related to sexual health and STIs.

Voices from the Clinic

Dr. Hiroshi Yamada, the head of Naminami Women's Clinic, expressed his endorsement of Durex's initiative, noting the daily encounters with the rising concern of STIs in the medical field. He believes that delivering accurate preventive knowledge to patients is crucial, particularly for pregnant women, highlighting the significant value of the campaign in protecting future generations.

Durex's Commitment to Sustainable Awareness

Durex is committed to fostering a society where individuals are empowered to protect themselves and their loved ones. This commitment is reflected in their continuous community service activities and information dissemination efforts. Durex aims to inspire many more individuals to reflect on their sexual health and take informed steps to secure their well-being.

For more information, visit Durex’s official website or follow them on Instagram and X (formerly Twitter). Through this initiative, Durex hopes to cultivate a culture of sexual health awareness where all individuals can live confidently and authentically.