Coconala Announces New Company Structure and Executive Appointment to Drive Business Expansion

Coconala Introduces New Company Structure

Coconala Inc., based in Shibuya, Tokyo and listed on the Tokyo Growth Market under the code 4176, has announced that on September 1, 2026, the company will implement a new company structure by establishing an Agent Company, appointing Yasuaki Koide as CEO of the new company and as an executive officer. This innovative move aims to accelerate decision-making processes and enhance business growth, ultimately driving significant business expansion through strengthened sales operations.

Purpose of the New Company Structure

Coconala has been actively expanding its marketplace, which connects knowledge, skills, and experiences, promoting the growth of the 'Coconala Economic Zone.' The services currently offered span a wide range of areas, including a focus on corporate clients, and showcase the rapid diversification and expansion of the business. To respond effectively to these changes and evolve to the next stage of growth, Coconala has decided to implement the new company structure starting September 1, 2026. This structure aims to delegate authority in various business areas, speed up decision-making processes, clarify business responsibilities, and enable agile business operations. Initially, three companies will be established to start operations that enhance specialization and autonomy.

Strengthening Sales Operations Through New Appointments

To strongly drive the growth of the increasingly promising Agent business, Coconala has appointed Yasuaki Koide as the executive officer and CEO of the Agent Company, as well as the Senior Vice President of Sales (SVP of Sales). With significant accomplishments in managing large sales organizations at major companies and overseeing nationwide projects, Koide brings valuable expertise that will significantly bolster Coconala's sales structure and accelerate business expansion.

Background of Yasuaki Koide

A graduate of Aichi Gakuin University with a degree in law, Koide boasts extensive experience in managing an eCommerce sales organization of around 700 members at Rakuten Inc. After serving as General Manager, he led a nationwide rollout project as the head of the Base Station Installation Promotion Department at Rakuten Mobile Inc. Eventually, he became the COO of Rakuten Stay Inc. before assuming the position of CEO in March 2025. He has also overseen the corporate sales department for the eastern Japan region at Rakuten Mobile. Koide will join Coconala from August 2026.

The appointment of Koide as the executive officer and CEO of the Agent Company represents a significant opportunity to translate his extensive experience in managing large-scale sales organizations and nationwide projects into tangible business growth at the executive level. As Coconala continues to diversify its services, building a robust sales structure will be essential to lead the expansion of the Coconala Economic Zone, and Koide is committed to driving this mission forward.

New Executive Structure

Under the leadership of CEO Ayumu Suzuki, the new structure at Coconala is outlined as follows:

Category	Name	Responsibilities
-------	----	----------
Executive Officer	Masakazu Tobimoto	Chief of Staff, SVP
Executive Officer	Masatoshi Murakami	SVP of Marketplace, SVP of Engineering
Executive Officer (New)	Yasuaki Koide	CEO of Agent Company, SVP of Sales
Specialist Officer	Keiji Kunihara	VP of Finance and Corporate Planning

Coconala Inc. operates the largest skill marketplace in Japan, allowing users to buy and sell knowledge, skills, and experiences, along with a wide array of services. Its platform includes:

- Coconala Skill Marketplace: A marketplace for knowledge and skills.
- Coconala Content Marketplace: A platform for original digital content.
- Coconala Recruitment: A job posting site that attracts numerous applicants from various professionals.
- Coconala Scout: A service for connecting with suitable professionals.
- Coconala Legal Consultation: A media platform for finding lawyers tailored to individual needs.
- Coconala Tech: A service that swiftly connects businesses with IT freelancers.
- Coconala Assist: A platform for hiring remote assistants.
- Coconala Consulting: Facilitating project advancement with top industry professionals.
- Coconala Pro: Introducing top creators specifically suited for projects.
- Coconala BPO: A team business support service meeting direct project needs.

Coconala Inc. is also involved with group companies like Coconala Tech, Mizuho Coconala, and Frame Career, solidifying its position in the market. For more information, visit their official website.