#Japan #Osaka #DROAS #DROASobi #Educational Project

Discovering the Wonders of Mud with DROAS!

In an exciting initiative, the clay beauty brand DROAS (developed by I-ne, based in Osaka) has announced the launch of its DROASobi project, focusing on environmental education. Starting from June 25, 2025, the brand will distribute free educational materials, including an original picture book and a mud-dango (mud ball) making guide, available on their official website. The aim is to spark children's curiosity about nature through enjoyable engagement with mud.

Background of the DROASobi Project

Beginning in 2024, DROAS aims to enhance children's well-being through hands-on interactions with mud, facilitating the development of their self-esteem, independence, and communication skills. Last year's workshop saw over 20 children participate, where they learned about the characteristics of mud while enjoying the process of creating mud-dangos. This hands-on experience was captured in a video, which has been selected for the Ministry of the Environment’s 2024 Environmental Education and ESD Practice Video Top 100.

To ensure broader accessibility for families and educational institutions, the project features an engaging picture book themed around mud and a guide to making mud-dangos. This educational package enables children to learn scientific information about mud through a friendly medium while gaining hands-on nature experiences after reading the book.

The DROASobi Educational Materials

Material 1: The Picture Book

Title: Discovery! Amazed! Everyone Connects in the World of Mud
Supervised by: Ichiro Matsumoto
Created by: The DROASobi Team

This original picture book narrates the adventures of a young boy named Daichi as he discovers the powers and roles of mud through characters named Clay and Silt. The story is structured to be easily understandable for children, fostering knowledge about mud and its intimate connection to our lives.

Download Link: Picture Book
Target Age: Around 4 years old
Reading Time: About 5-10 minutes

Material 2: Guide to Mud-dango Making

Following the reading of the picture book, this guide provides practical steps for making mud-dangos. The goal isn’t just to make a mud ball, but rather to inspire curiosity about mud and nature through this fun activity. Additionally, the guide includes tips for parents on how to engage with children and recognize significant learning moments during the process.

Download Link: Mud-dango Guide
Target Age: Around 4 years old
Estimated Time: About 1 hour

Additional Initiatives by DROAS

DROAS has embraced the essence of mud, promoting a better understanding of its benefits and role through their beauty care products. Embracing the motto, “Nurturing Tomorrow's Beauty with Mud's Blessings,” they continuously seek to spread happiness not just through products but also through innovative social contributions.

Professor Ichiro Matsumoto from Shimane University, who supervised the project, emphasizes the importance of engaging children directly with mud as a foundation for educating them about ecosystems. He praised the project for breaking the negative stereotypes often associated with mud, transforming it into a meaningful and beautiful concept.

With these educational resources and community engagement initiatives, DROAS is setting out to nurture a generation connected to nature and appreciate its wonders.

Participate in the DROASobi Campaign!

To celebrate the launch of the DROASobi educational materials, DROAS will be hosting a special SNS Campaign:

• - Application Period: June 25, 2025, 12:00 PM to July 1, 2025, 11:59 PM.
• - Prizes: Each winner will receive a set consisting of the DROASobi picture book, and DROAS's best-selling beauty products. Ten lucky participants will be selected!
• - How to Enter:

1. Set your X account to public and follow @DROAS_official.
2. Repost the campaign post to complete your entry.
3. Reply with your thoughts on the picture book to increase your chances of winning!

Conclusion

DROAS is dedicated to fostering environmental awareness and curiosity in children through engaging and fun activities. By reinforcing the connection between children and nature, they aim to create both happiness and a more sustainable future.

For more information about DROAS and the DROASobi project, visit their official website: DROAS.