#China #Shenzhen #SmallRig #Aerial Photography #Chen Cheng

SmallRig and Chen Cheng: A Creative Collaboration

In a groundbreaking announcement, SmallRig has officially welcomed renowned Chinese aerial photographer Chen Cheng as their Brand Co-Creator. This strategic partnership aims to merge the realms of imaging equipment manufacturing and professional aerial photography, promising to elevate the standards of aerial imaging.

A Shared Vision for Innovation

SmallRig, a recognized name in the imaging solutions industry, has always embraced a user-centered approach to development. The inclusion of Chen Cheng—a figure celebrated for his significant contributions to aviation imaging—will enhance the drive for innovative solutions tailored to real-world challenges in aerial photography and outdoor scenarios.

Zhou Yang, the founder and CEO of SmallRig, articulated the essence of this new partnership: "Co-creation is fundamental to SmallRig’s identity and growth. Chen's extensive experience in photographing aircraft and his insights into demanding environments will directly influence our product development strategy."

Chen Cheng, who has spent over a decade in aerial photography, has captured nearly every major commercial aircraft type, except for the Airbus Beluga. He has documented crucial milestones in the aviation sector, including the development of major aircraft like the Boeing 777 and Airbus A380. His transition from a maintenance engineer to a prominent aerial photographer informs his meticulous approach to capturing the essence of flight.

Aerial Photography Redefined

The partnership emphasizes that successful aerial photography demands lightweight, versatile equipment that can perform across various shooting conditions. This aligns perfectly with SmallRig’s offerings of camera cages, docking systems, and rapid-charging battery solutions, which have already become integral to Chen’s aerial photographic procedures.

In Chen's words, "Aerial photography transcends just being present in the sky; it requires unwavering focus and passion. Through this collaboration, we aim to enable more enthusiasts to appreciate aviation through reliable tools and striking imagery."

This collaboration is more than just between a brand and a photographer; it is an embodiment of a new user-creation model within the imaging industry. SmallRig plans to extend its “Co-Creation Officer” program, designed to unite professionals across multiple fields, ensuring that products evolve along with user needs.

Beyond Equipment

SmallRig's extensive product range now supports various creative purposes, from vlogging to documentary filmmaking. Having reached over 160 countries, it caters to diverse user scenarios, including live streaming and high-end movie production.

For this initiative, the focus goes back to not merely meeting existing demands but anticipating future needs in aerial imaging. Collaborating directly with creators like Chen Cheng helps SmallRig evolve its product lines, ensuring they continue to meet and surpass expectations from professional photographers and enthusiasts alike.

Conclusion

This collaboration between SmallRig and Chen Cheng symbolizes a fresh approach to the development of imaging solutions tailored for the high stakes of aerial photography. As they work together, both parties are positioned to redefine the capabilities of imaging equipment, emphasizing the importance of co-creation and innovative thinking. This initiative holds great promise for the future of aerial photography, ensuring that stunning images of aviation can be captured safely and effectively in an ever-evolving industry.

To learn more about this exciting partnership and explore SmallRig’s innovative offerings, visit www.smallrig.com.