#United States #Palm Springs #Ron Howard #Edward Norton #IAB Events

The IAB ALM 2025: A Gathering of Giants

The Interactive Advertising Bureau (IAB), the premier association for digital media and marketing, has announced an impressive lineup of speakers for its 2025 Annual Leadership Meeting (ALM), set to take place from January 26 to 28 in Palm Springs, California. The event is expected to be a pivotal gathering for industry professionals, featuring renowned figures such as director Ron Howard, filmmaker and tech entrepreneur Edward Norton, and comedian Hannah Berner, among others.

A Forum for Thought Leadership

The ALM 2025 promises to be an unparalleled event, aimed at uniting thought leaders and innovators from the advertising and technology sectors. According to Carryl Pierre-Drews, the Chief Marketing Officer of IAB, the discussions at ALM will cover crucial topics that are currently shaping the digital landscape, emphasizing the dynamic nature of the industry. “This year, we will dive deep into areas like generative AI, responsible media practices, and the convergence of commerce and content,” she stated.

Key Topics of Discussion

The event will tackle pressing issues relevant to industry stakeholders, including:

• - Generative AI and the Future of Creativity
• - The Shift Towards 'Streaming-First' Content
• - New Standards in Measurement and Business Outcomes
• - Privacy Concerns in Advertising
• - The Rise of Adaptive Commerce

As noted by David Cohen, the CEO of IAB, these discussions are not merely theoretical. They are crucial for navigating the evolving challenges and opportunities that the sector faces as it adapts to rapid changes in technology and consumer behavior.

A Star-Studded Speaker Lineup

In addition to Howard, Norton, and Berner, other notable speakers include:

• - Molly Battin (Chief Marketing Officer, The Home Depot)
• - Dory Butler (SVP, Customer Experience, Verizon)
• - Jeff Green (CEO and Founder, The Trade Desk)
• - Vidhya Srinivasan (VP/GM, Ads, Google)
• - Sean Reardon (CEO, Dentsu Media Practice – Americas)

These leaders will share insights from their diverse backgrounds, providing attendees with valuable perspectives on both the challenges and innovations transforming the advertising landscape today.

The Full ALM Experience

The ALM will feature not only panels and presentations but also opportunities for attendees to engage in deep discussions through breakouts and fireside chats. This format will encourage interaction among participants, providing a platform to build connections and explore collaborative opportunities.

Other Events on the Horizon

The IAB has also scheduled additional key events throughout 2025, enhancing its focus on advertising's evolving landscape. Upcoming events include:

• - IAB PlayFronts on April 1 in NYC
• - IAB Public Policy & Legal Summit on April 22 in Washington, D.C.
• - IAB Podcast Upfront on September 30 in NYC

These gatherings are designed to address various aspects of the digital advertising ecosystem, offering a comprehensive approach to contemporary issues.

IAB's Commitment to Excellence

Established in 1996 and headquartered in New York City, the IAB plays a vital role in advocating for the digital media and marketing industries. With a membership that includes over 700 media companies, brands, and technology firms, the IAB underscores the importance of technological advancement and education in navigating marketing challenges. The association also emphasizes the significance of ethical practices within the digital economy, preparing its members to face future demands with confidence.

With the ALM 2025 set to convene industry leaders and innovative thinkers, the event is poised to serve as a cornerstone for shaping the future of digital media and advertising, fostering dialogues that will resonate throughout the industry for years to come.

For more details on the IAB Annual Leadership Meeting and the complete list of speakers, visit IAB's official website.