Bluestar Silicones Emerges from Elkem Silicones to Signal a New Era

Bluestar Silicones: A New Chapter in an Established Legacy

In a significant move that marks a transformative phase for the company, Elkem Silicones has officially rebranded itself as Bluestar Silicones. This strategic decision comes on the heels of Bluestar's acquisition of the majority of Elkem's silicone division, completed on April 30, 2026. The change not only reflects a shift in identity but also aims to reposition the company within the global silicone market.

A Historical Context

Bluestar Silicones was a recognized brand between 2007 and 2017. By reinstating this name, the company is reconnecting with its industry roots while embarking on a journey towards a modern and ambitious future. This transition is underscored by a new visual identity and the slogan “Living the Difference,” which resonates with the firm's commitment to innovation and sustainability.

Sandy Chen, the director of Bluestar Silicones, expressed the significance of this brand revival, stating, "Reintroducing the Bluestar Silicones name connects us with a well-established brand and a recognized heritage, while expressing our renewed ambition towards the future.” This rebranding signals not only continuity but also evolution for the company’s stakeholders, including its employees, partners, and customers.

Transition Process

The transition from Elkem Silicones to Bluestar Silicones is designed to be seamless. Customers and partners will continue to experience the same reliable products, services, and operations throughout the process. The existing manufacturing plants, production methods, raw materials, product names, and trademarks will remain unchanged, ensuring no disruption in service.

Sandy Chen elaborated on the company’s forward-thinking approach, adding, "Bluestar’s ambition is to build on the strong industrial, scientific, and commercial foundation of the company while continuing to invest in its development as a global leader.” This strategic vision aims to empower customers with agility, market insight, and unmatched application expertise, as they navigate the complexities of modern challenges and sustainability goals.

Company Overview

Bluestar Silicones is a fully integrated global leader in silicone manufacturing, harnessing over 80 years of expertise in silicone chemistry and application development. The company produces essential and innovative silicone solutions across various industries, including mobility, security, electronics, aerospace, personal care, construction, textiles, and anti-stick coatings.

With 11 manufacturing facilities across four continents and a workforce of about 3,500 employees, which includes nearly 400 R&D scientists, Bluestar Silicones combines global scale with market proximity. The firm prides itself on delivering both outstanding application knowledge and innovative capabilities to help clients overcome their future technical and sustainability challenges.

As Bluestar Silicones embarks on this exciting new journey, it remains committed to not only empowering its employees and partners but also to driving forward into a future filled with potential.

For more information about Bluestar Silicones and their product offerings, please visit Bluestar Silicones Website.