SmashSwing Immersive Partners with Atari for Iconic Game Development

SmashSwing Immersive Partners with Atari

On June 26, 2025, SmashSwing Immersive, a pioneer in the intersection of gaming and golf entertainment, unveiled an exciting collaboration with Atari. This partnership marks a significant leap in offering immersive experiences by developing two new games based on Atari's iconic franchises: Asteroids and Centipede.

A New Era of Gaming and Golf

According to TJ Schier, CEO of SmashSwing Immersive, these games will enhance the user experience on their large cinematic screens, integrating multi-player gaming technology. This collaboration opens up fresh avenues for SmashSwing to deliver engaging content, connecting with the passionate fan bases of these classic games. Schier emphasized the importance of leveraging Atari's renowned titles to attract players to their venues, aiming to create a steady influx of visitors eager for unique entertainment experiences.

Bringing Nostalgia to Life

The integration of Asteroids and Centipede into SmashSwing’s golf entertainment library is poised to attract players of all ages. Casandra Brown, Senior Director of Licensing at Atari, expressed enthusiasm about this partnership, affirming that combining two beloved brands will resonate with Atari's diverse audience. The blend of traditional golf and iconic video games promises to create a lively atmosphere that encourages not just participation but also revisits by players.

Launch Phase

The first installations incorporating these games are anticipated to roll out by late summer in various regions, including Canada, New York, and across Europe. This project has been deftly coordinated with Atari's licensing agent, Beanstalk, ensuring a robust launch strategy that will look to tap into both classic gaming fans and new audiences.

SmashSwing Immersive’s Vision

SmashSwing Immersive is dedicated to redefining entertainment through innovative simulation technology. By blending sports and gaming with advanced tech, the company aims to pioneer a new category in the industry, attracting diverse commercial venues. Their target clientele ranges from golf courses and driving ranges to hotels, resorts, and family entertainment centers, all seeking attractions that guarantee repeat visits.

As they look to the future, SmashSwing is focused on revolutionizing how people engage with sports and leisure activities, aiming to be at the forefront of the next wave of immersive entertainment.

For more information on SmashSwing Immersive and their upcoming projects, interested parties can explore their website at www.smashswingimmersive.com.