#London #United Kingdom #Immersive Gamebox #PowerPlay #Nikito

Immersive Gamebox Expands Its Global Footprint

In a significant move towards global expansion, Immersive Gamebox (IGB), known for its innovative group gaming experiences, has announced two key franchise agreements with PowerPlay in Canada and Nikito in France. This ambitious step not only marks IGB's entry into new markets but also reinforces its commitment to delivering immersive entertainment worldwide.

Entering Canada with PowerPlay

The franchise partnership with PowerPlay, a premier entertainment destination in Canada, signals the introduction of IGB experiences across various locations, starting with the Southcentre Mall in Calgary on December 9, 2024. This collaboration merges IGB's advanced gaming technology with PowerPlay’s diverse entertainment portfolio.

Key features of the Immersive Gamebox experience at PowerPlay include:

• - Interactive Gameplay: Utilizing touchscreen walls, 3D motion tracking, and projection mapping, IGB offers engaging experiences that don't require VR headsets, ensuring accessibility for all users.
• - Collaborative Fun: Designed for multiplayer sessions accommodating 2-6 players, these games are perfect for everyone from families to corporate teams.
• - Exclusive Themed Experiences: Players can immerse themselves in worlds based on popular franchises such as Squid Game, Ghostbusters, and Angry Birds, enhancing the appeal of the gaming sessions.

Moe Farhat, the CEO of PowerPlay Canada, emphasized the synergy between the two brands: "PowerPlay is all about redefining entertainment, and this partnership with Immersive Gamebox perfectly aligns with our mission to deliver unforgettable experiences. Together, we're setting a new standard for leisure and play in Canada."

Breaking New Ground in France

On the European front, IGB has partnered with Nikito, a leading name in family entertainment, to launch Gameboxes at their expansive 100,000 square foot center located in Rosny-sous-Bois, Paris, scheduled to open on December 14, 2024. This collaboration is designed to attract local players by providing gaming experiences tailored specifically to French audiences, alongside Nikito's existing attractions.

Highlights of the Paris location include:

• - Localization Strategy: Game offerings will be available in French, facilitating an immersive experience that resonates with local culture.
• - Dynamic Entertainment Environment: Nikito is celebrated for its diverse entertainment options, from go-karting to laser tag, making it an ideal venue for the introduction of IGB’s cutting-edge gaming technology.

Hugo Perpere, CEO and Founder of Nikito, expressed enthusiasm over this partnership: "Partnering with Immersive Gamebox allows us to enhance our entertainment offerings with cutting-edge technology and interactive gaming that will captivate our visitors. We're excited to introduce this innovative concept to France and create unforgettable moments for our guests."

A Milestone for Global Expansion

These franchise agreements mark pivotal moments in Immersive Gamebox's quest for global presence. Lisa Paton, President and COO of IGB, stated: "Our partnerships with PowerPlay Canada and Nikito are crucial in bringing our immersive gaming experiences to wider audiences while respecting and adapting to cultural differences."

About Immersive Gamebox

Immersive Gamebox is revolutionizing entertainment through state-of-the-art group gaming experiences. With over 30 locations worldwide, IGB continues to grow its portfolio by joining forces with prominent brands and studios. Leveraging advanced technology like 3D motion tracking and projection mapping, IGB has secured its place among the top attractions globally, as evidenced by more than 25,000 5-star Google and Tripadvisor reviews.

For more information about Immersive Gamebox's upcoming locations and launch dates, visit www.ImmersiveGamebox.com.