Innovative 270-Degree Panoramic SCREENX Theater Debuts in the Philippines

A New Era of Cinematic Experience in the Philippines

CJ 4DPLEX, a leading company in premium film formats and cinema technologies, has made waves with its latest announcement— the first-ever SCREENX theater in the Philippines. In partnership with SM Cinema, the largest cinema operator in the nation, this innovative theater is set to open its doors at the SM Mall of Asia in Pasay City, known as the largest shopping mall in the country and the second largest in Southeast Asia.

This partnership marks a significant milestone for both CJ 4DPLEX and SM Cinema, bringing a revolutionary cinematic format to Filipino audiences. SCREENX is not just another movie-watching experience; it enhances the traditional cinematic setup by extending the film's visuals onto the side walls of the theater, creating an immersive 270-degree panoramic view for viewers. This means that as scenes unfold on the main screen, the imagery flows seamlessly across the auditorium's walls, enveloping the audience in the story.

SO, WHAT CAN MOVIEGOERS EXPECT?

With over 76 locations across the Philippines, SM Cinema aims to provide high-quality cinematic experiences. The upcoming SCREENX auditorium at the SM Mall of Asia will elevate this standard by offering a unique immersive experience that transports viewers directly into the heart of cinematic storytelling. According to Jun Bang, CEO of CJ 4DPLEX, launching SCREENX in partnership with SM Cinema is a vital step in enhancing the cinematic entertainment landscape in the Philippines. This innovation is also seen as an exciting opportunity for audiences to engage with films in an unprecedented manner.

The cinema industry has evolved significantly, and the introduction of SCREENX signifies the ongoing demand for unique and enhanced viewing experiences. A statement from Don Savant, Chief Business Officer of CJ 4DPLEX, underscores the aim to provide Filipino audiences with new and bold ways to engage with films. The Mall of Asia's iconic status in the region makes it the perfect location for this innovative cinematic format.

Building on the success of more than 435 SCREENX auditoriums in 40 countries, which place viewers at the center of fantastic narratives, CJ 4DPLEX is setting the stage for further expansion into international markets, especially in Southeast Asia. The immersive quality of SCREENX promises to redefine how films are perceived by audiences, bridging the gap between reality and storytelling.

WHY SCREENX MATTERS

The introduction of SCREENX not only shapes the viewing experience but also represents a paradigm shift in film consumption behavior. Audiences increasingly seek out experiences that go beyond mere passive watching. With SCREENX, viewers can expect to be part of the cinematic journey, as the technology draws them deeper into the narrative through enhanced visual engagement.

Alongside SCREENX, CJ 4DPLEX's offerings like 4DX— which incorporates sensory effects such as motion, wind, and scents— reflects the moving trend in the entertainment sector towards multi-sensory experiences. With over 775 4DX auditoriums in operation globally, moviegoers are already embracing the next-generation cinematic experiences that companies like CJ 4DPLEX are pioneering.

A PARTNERSHIP FOR FUTURE INNOVATION

SM Cinema, a subsidiary of SM Prime Holdings, operates over 300 screens across more than 78 locations in the Philippines, committed to providing world-class cinematic experiences. This partnership with CJ 4DPLEX is aligned with their mission to continually elevate the moviegoing format by integrating new technologies that enhance the overall entertainment experience.

Steven T. Tan, President of SM Supermalls, reflects this vision by emphasizing the importance of embracing world-class innovations. Together, with CJ 4DPLEX, SM Cinema aims to redefine entertainment in the Philippines, bringing new cinematic possibilities to local audiences.

As the anticipation builds for the debut of the SCREENX theater at SM Mall of Asia, movie lovers in the Philippines are about to embark on a cinematic journey like no other. The collaboration between these two industry leaders promises to deliver an unparalleled experience that elevate cinema artistry and technology, ensuring that Filipino audiences are at the forefront of global cinematic innovations.

For more information on this exciting venture and to stay updated on the grand opening, be sure to keep an eye on SM Cinema's official channels and CJ 4DPLEX's announcements.