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Chery's Ambitious Plan to Sell One Million Vehicles

Chery Automobile Co., Ltd. has unveiled a bold global strategy aiming to achieve annual vehicle sales of one million units within two years. This unveiling took place on April 23 during the opening of the Shanghai Auto Show, where the company presented its first all-terrain vehicle, the HIMLA. With the motto "Navigating the Future," Chery is making strides to enhance its market presence, seeking to establish itself as a trusted automotive choice for families around the world.

A Focused Commitment to Innovation and Safety

Chery's mission reflects its commitment to advancing hybrid technology while reinforcing local operations globally. The company aspires to become a reliable automotive brand for families, promoting safety with the slogan "Safety and Family". This strategy will see the integration of technology and innovation to meet the needs of consumers, reassuring them that their vehicles are not just modes of transportation, but safe environments for family journeys.

At the Shanghai exhibition, Chery introduced its newest lineup of vehicles under the Chery Super Hybrid (CSH) branding, including the TIGGO7 CSH, TIGGO8 CSH, and its flagship, the TIGGO9 CSH. The event also celebrated the successful completion of the endurance challenge "Endless Horizon Worry-Free Voyage", with records set for both the TIGGO9 CSH and the ARRIZO8 CSH, boasting impressive mileage capabilities of over 1400 kilometers on minimal fuel usage.

Expansion Into New Markets

Last year, Chery reached global sales of 640,000 units, with the TIGGO7 becoming the best-selling vehicle in its class. As part of its strategy to expand its footprint, the brand made a significant entrance into the European market as well. Leveraging a comprehensive global R&D network comprising eight research centers and ten production bases, Chery is committed to tailoring its offerings to local markets, adhering to its philosophy of being "somewhere for somewhere".

The Launch of the HIMLA Off-Roader

A significant highlight from the Shanghai Auto Show was the introduction of Chery's HIMLA series, designed for versatile terrain usage. Inspired by the Himalayas, the HIMLA features a variety of engine options, including gasoline, diesel, and next-generation engines, targeting the premium pickup segment. This diversified product line aims at transforming the perception of pickup trucks into more passenger-oriented vehicles.

Innovations in Mobility Technology

Chery is not just resting on its laurels; the brand showcased advancements in artificial intelligence with exhibits like the AiMOGA robot and robot dog, giving a glimpse into the future of mobility. Such innovations, coupled with a family-oriented approach and robust R&D capabilities, paint a promising picture for Chery's future.

Conclusion

With its multifaceted approach encompassing technological innovation and a dedication to safety, Chery is setting its sights high within the competitive automotive landscape. The strategic initiatives announced at the Shanghai Auto Show may mark a critical turning point for Chery as it vies to position itself among the world’s leading car manufacturers. As they embark on this exciting journey, the automotive industry watches closely to see how Chery will navigate its ambitious path forward.