#Indonesia #Jakarta #Chery Group #LEPAS #Indonesia Auto Show

The Grand Debut of LEPAS

In a remarkable step towards global expansion, Chery Group unveiled its new automotive brand, LEPAS, this past April. With a mission to redefine premium mobility, LEPAS is making its official international debut at the highly anticipated Indonesian Auto Show, starting on July 23, 2025. This event marks a significant milestone in their strategy to capture the attention of discerning consumers seeking a sophisticated lifestyle.

Selecting Indonesia as the launchpad for this overseas introduction underscores the brand’s commitment to emerging markets. The Indonesian market, a key player in Southeast Asia, has been chosen to project LEPAS's vision as it seeks to engage with a diverse customer base.

LEPAS stands firmly behind the slogan: “Colorful Life, Masterful Drive.” At the auto show, they will transform their exhibit area into a premier lifestyle runway, integrating striking colors and refined designs with interactive elements. This immersive approach aims to provide visitors with an engaging experience that transcends traditional automotive displays. Furthermore, the chief designer of LEPAS will be present to engage in insightful discussions, allowing attendees to explore the endless possibilities of elegant mobility in the future.

Products that Define the Brand

One of the standout attractions will be the showcase of LEPAS’s star product lineup, which includes the L8, L6, and L4 models. The L8, positioned as the benchmark SUV in its segment, artfully combines stylish aesthetics with an advanced dashboard, spacious comfort, and comprehensive safety features. This makes it an ideal choice for urban elites aspiring to a refined lifestyle.

The new models L6 and L4 promise to elevate the brand’s appeal to a broader audience – from fashion-forward city dwellers to discerning individuals in search of uniqueness. Together, these vehicles are set to deliver a luxurious experience, marrying exceptional value with superior quality.

More Than Just a Display

The unveiling at the Indonesian Auto Show is just the beginning of LEPAS's ambitious journey. By using Indonesia as a strategic springboard, the brand sets its sights on becoming the preferred choice for individuals seeking a premium lifestyle worldwide. The vibrant display at the show will serve not only as a visual spectacle but also as a symbol of their commitment to embrace a colorful life and cultural diversity.

Pioneering the frontiers of personal mobility, LEPAS is driven by human-centered technology and communicates universally through the language of colors. Originating from China, this brand is now embarking on a global journey, aiming to lead a new generation of active urban dwellers towards their aspirational vision of premier mobility.

Conclusion

LEPAS’s debut at the Indonesian Auto Show is a significant chapter in the evolution of automotive culture, showcasing an innovative approach to luxury and functionality. As the brand introduces its diverse and vibrant product line, it not only positions itself as a competitor in the global market but also captures the essence of modern sophisticated living. The audience can look forward to not just witnessing a new automotive brand but experiencing a lifestyle that LEPAS promises to bring.

In summary, LEPAS is not just offering vehicles; it is inviting everyone to join a movement that celebrates the vibrant mosaic of life through the lens of premium mobility, making its mark on the automotive industry while celebrating diversity and innovation.