Lucid Motors Partners with Oscar Nominee Timothée Chalamet and Director James Mangold for New Creative Campaign

Lucid Motors Teams Up with Oscar Nominees

Lucid Motors has made headlines with its latest creative campaign titled "Driven," featuring the acclaimed actor Timothée Chalamet and directed by the award-winning James Mangold. This collaboration marks not just a promotional effort but also the beginning of a multi-year partnership with Chalamet as the brand's global ambassador.

The newly launched campaign, available in various formats including 30-second, 60-second, and a two-minute director’s cut, paints an exhilarating story that captures the essence of Lucid's latest electric vehicle, the Lucid Gravity. Chalamet stars as the Groom, alongside actress Larsen Thompson as his bride, embroiled in an adventure that dramatically unfolds in the remote landscapes of the American desert.

The narrative follows the couple as they embark on a mission to 'see the world.' When their motorcycle breaks down on a dusty road, they find themselves in a hidden government facility where they inadvertently hijack a high-performance Lucid Gravity. Their journey of discovery not only showcases the vehicle but elevates it as a miraculous entity, blending space, speed, and range into one extraordinary SUV.

The director's cut effectively merges the cinematic vision of Mangold and the innovative spirit of Lucid Motors, offering viewers not only a taste of the vehicle’s cutting-edge capabilities but also an experience that transcends traditional brand storytelling. The film features stunning visuals and thrilling stunts performed by renowned professional driver Tanner Foust, creating a narrative that is as much about the driving experience as it is about the characters’ journey.

The soundtrack amplifies the emotional impact of the campaign, uniquely incorporating an arrangement of Yeah Yeah Yeahs' "Burning," providing a contemporary backdrop to the adventure. Lucid’s marketing vice president, Akerho 'AK' Oghoghomeh, expressed his enthusiasm, stating, “This campaign marks an exciting step towards a new way of storytelling for Lucid. Timothée and James provided an incredible opportunity to explore how cinematography can bring Lucid Gravity to life, showcasing its versatility and performance beyond mere specifications.”

The Lucid Gravity, showcased prominently throughout the shoot, is designed to be versatile like a three-row SUV, yet it delivers the performance of a sports car—capable of accommodating up to seven passengers and ready for adventures almost anywhere. This unique combination is ideal for those looking to explore and enjoy the journey as much as the destination.

Chalamet, who has been nominated for two Academy Awards, recently earned accolades for his role in "A Complete Unknown," directed by Mangold. He is set to star in upcoming films like "Marty Supreme" and "Dune: Part Three," further solidifying his stature within the film industry.

About Lucid Group

Lucid Group, Inc. (NASDAQ: LCID), based in Silicon Valley, is dedicated to manufacturing the world’s most advanced electric vehicles. Its standout models, the Lucid Air and the Lucid Gravity, are celebrated for their unparalleled performance, sophisticated design, and energy efficiency. Both vehicles are assembled in Lucid's cutting-edge facility located in Arizona, reflecting the brand's commitment to innovation in electric vehicle technology. The estimated EPA range for the Lucid Gravity Grand Touring reaches up to 700 kilometers, making it both a powerful and futuristic choice for consumers seeking adventure.

In conclusion, the collaboration between Lucid Motors, Timothée Chalamet, and James Mangold is anticipated to create not only a buzz in the automotive world but also a captivating narrative that resonates with audiences, pushing the boundaries of how stories can be told through the lens of innovative technology and cinematography.