#Japan #Tokyo #All Ads #MOJA #Que

Innovative Collaboration for Video Advertising

The digital advertising market is undergoing a paradigm shift from simply conveying information to actively engaging and moving the audience. Recognizing this crucial transition, three pioneering companies—All Ads, MOJA, and Que—have joined forces to create the Moving Research Institute+. This collaborative initiative aims to explore and develop next-generation video creative content, focusing on how advertisements can truly resonate with consumers and drive action.

Establishing the 'Moving Research Institute+'

In recent years, platforms like TikTok and YouTube Shorts have revolutionized content consumption, leading to a pressing need for advertisers to create engaging content that does not just serve as information, but encourages viewers to take action—whether it be to purchase, visit, or share. The traditional approach to digital advertising, which often fails to capture the audience's interest, needs to evolve into a new form of content that includes humor, value, and genuine engagement.

All Ads, a subsidiary of Macbee Planet, has a strong track record in performance-based advertising. Their unique approach revolves around the concept that effective results stem from the ability to inspire consumer actions. By leveraging their scientific understanding of consumer behavior, they are dedicated to developing video creative strategies that naturally encourage actions beyond mere views.

Equally pivotal, MOJA brings expertise in influencer marketing and user-centric campaign development. Their approach focuses on engaging users' emotions through relatable content, ensuring that viewers do not passively consume ads but become active participants.

Que, with its extensive experience in traditional media like TV commercials and program production, provides solid communicative power and visual storytelling abilities. The synergy of these companies is essential for generating innovative video advertising formats that resonate on both emotional and actionable levels.

Activities and Objectives of the Moving Research Institute+

The name Moving Research Institute+ encapsulates its dual mission: to 'move people' and 'to facilitate engaging video content'. To achieve this, the institute will undertake various practical initiatives:

1. Content Creation and Analysis - The team will create user-generated content (UGC)-style videos in collaboration with clients and distribute them across popular platforms like TikTok and YouTube. The effectiveness of these campaigns will be meticulously measured, along with long-term viewership data analysis from their own YouTube channel.

2. Monthly Lab Sessions - Regular meetings will help share the latest insights into user-generated content and behavioral psychology. External guests will be invited to foster discussions that inspire new hypotheses and creative ideas.

3. Knowledge Sharing - Findings from these research and experimental efforts will be compiled into white papers and presented at industry events, driving practical applications in advertising.

Through this iterative process, the Moving Research Institute+ aims to convert academic insights into practical, actionable knowledge—a framework for effective video advertising that can generate measurable consumer actions.

Future Prospects

Ultimately, the goal of the Moving Research Institute+ is to redefine video advertising as not just a medium for communication but as compelling content that elicits emotional responses, encouraging viewers to engage and act. In an age where platforms like TikTok not only serve as entertainment but also as gateways to purchasing experiences, the institute aims to rethink the essence of advertising, branding, and marketing.

As they cultivate and share their insights through collaboration with client companies, they hope to showcase a new paradigm for video advertising that emanates from Japan, setting a clear path for authentic consumer engagement on a global scale.

Comments from Company Leaders

In light of the launch, executives from each company expressed their enthusiasm:

• - Yusuke Ujigawa, CEO of All Ads, emphasized their commitment to understanding user behaviors that lead to actions, stating, “By intertwining data science with creative expression, we wish to illustrate the possibilities of a new era in video advertising.”

• - Momoko Toyotake, CEO of MOJA, highlighted the importance of empathy in content, noting that ads designed to resonate on a personal level can drive meaningful action instead of simply conveying information.

• - Yasuhisa Nito, CEO of Que, discussed the potential of integrating traditional techniques with digital immediacy, striving to engage the audience without making ads feel intrusive, but rather valuable to the consumer.

Concurrently, the initiatives aim to evolve the cultural landscape of video advertising, potentially reshaping how brands connect with audiences worldwide.