JLL Partners with Nagano City for Corporate Location Demand Survey Initiative

JLL Partners with Nagano City for Corporate Location Demand Survey

On November 10, 2025, JLL, a leading global real estate services firm headquartered in Chiyoda, Tokyo, signed a contract with Nagano City to conduct a corporate location demand survey. This collaboration aims to leverage the city's rich resources, excellent transportation access, and natural environment to formulate effective strategies for attracting businesses.

JLL will work closely with Mayor Kenji Ogihara and the local government to explore the real estate needs of companies, such as offices, factories, and research facilities. The primary goal is to revitalize the regional economy and foster sustainable economic cycles through strategic marketing and enhanced support systems.

Key Initiatives of JLL and Nagano City

1. Office Demand Analysis Near Nagano Station
JLL will conduct a comprehensive survey of potential office demands in the area surrounding Nagano Station, which offers convenient transportation access and allows for Shinkansen commuting. This area is known for its historical and cultural richness, and the study will help identify the unique challenges companies face in promoting a work-life balance for their employees. Based on these insights, JLL will assist Nagano City in developing tailored office attraction strategies that emphasize the city's geographical advantages and transportation benefits.

2. Factory Land Development Leveraging Industrial Infrastructure
Taking advantage of the infrastructure established during the Nagano Olympics, JLL will support developing factory sites that utilize stable, renewable energy sources while coexisting with nature. By focusing on sustainable industrial development and environmental preservation, JLL will suggest optimal locations tailored to the specific needs of businesses looking to set up factories in the region.

3. Information Gathering on Corporate Relocation and Business Opportunities
JLL plans to gather detailed information regarding companies with headquarters in metropolitan areas or abroad that may be considering relocating their operations or expanding into Nagano City. This initiative includes investigating the potential benefits of business continuity planning (BCP) measures within the area. By monitoring corporate trends and interests in Nagano, JLL will assist in creating informed and effective strategies for attracting these businesses.

4. Target Company Selection and Attraction Activities
JLL will identify and engage potential companies that could establish a foothold in Nagano City. Through targeted outreach efforts and promotional activities related to business attraction and industrial land development, JLL will effectively communicate Nagano City's appeal. Leveraging its rich network of corporate contacts and real estate expertise, JLL aims to highlight the city's unique offerings to prospective businesses.

Leadership Insight

Toshiro Sato, Executive Director of JLL Japan, stated, "By entering this partnership with Nagano City for the corporate location demand survey, we aim to collaboratively develop measures that drive sustainable economic revitalization in the region. Nagano City possesses exceptional transportation access, only about 90 minutes from downtown Tokyo via Shinkansen, along with a rich natural environment, abundant water resources, and a historically rich cultural landscape. JLL is committed to closely collaborating with Nagano City to devise corporate attraction strategies that showcase its strengths to potential businesses globally, supporting both local economic development and the needs of companies. Through this endeavor, we are dedicated to contributing to the revitalization of a sustainable regional economy and fostering a virtuous economic cycle."

Contact Information

For inquiries regarding our services:
JLL Corporate Sales Division
Toshiro Sato - Email: [email protected] | Phone: 080-3473-9774
Masanobu Masuda - Email: [email protected] | Phone: 090-9839-4597

For inquiries regarding Nagano City:
Nagano City Economic and Industrial Promotion Division
Email: [email protected] | Phone: 026-224-6751

For additional inquiries:
FGS Global (JLL's PR Agency)
Email: [email protected] | Contact: Okamoto (080-6520-9766), Tada (070-3857-8698)

JLL is a comprehensive real estate service company that offers a wide range of services, including leasing, sales, investment, construction, and management of offices, retail, industrial properties, hotels, and residential developments globally. With a presence in 80 countries and employing about 113,000 people, JLL is dedicated to "Shaping the future of real estate for a better world." The company's commitment is to lead clients, employees, communities, and the world towards a brighter future. JLL is a registered trademark of Jones Lang LaSalle Incorporated.