#USA #Irving #7-Eleven #Slurpee #Operation Chill

7-Eleven Celebrates 30 Years of Operation Chill®

In a commendable milestone, 7-Eleven, Inc. commemorates the three-decade anniversary of Operation Chill®, a pivotal outreach initiative designed to forge positive connections between law enforcement and young community members. Launched in 1995, this program encourages police officers to interact with children in their neighborhoods, honoring them for their admirable behavior with small rewards—namely, a coupon for a free Slurpee® drink at participating stores, including 7-Eleven®, Speedway®, and Stripes® outlets.

Building Stronger Communities

At the heart of 7-Eleven’s philanthropic efforts is the belief in fostering stronger, safer communities. As Operation Chill® has evolved over the years, it has become a mainstay in over 1,300 law enforcement agencies across the United States, distributing an impressive total of over 24 million coupons since its inception. This year alone, nearly 640,000 coupons will be available for police officers, incentivizing children for actions ranging from wearing helmets while biking to helping neighbors or even simply being polite.

Marissa Jarratt, Executive Vice President and Chief Marketing Sustainability Officer of 7-Eleven, reflects on the importance of the program, stating, "Operation Chill is more than just a free Slurpee drink coupon – it reinforces the power of small gestures to build big relationships." The initiative has proven to be a remarkable tool in breaking down barriers and encouraging a culture of positivity and mutual respect within communities.

Positive Policing Through Sweet Rewards

The nature of the reward—a Slurpee®—may seem minor at first glance, but it opens the door for significant interactions between officers and youths. Detective P. Wolan of the Grapevine Police Department emphasizes this point, saying, "Sometimes it only takes a small gesture to make a big impact. We're thankful to be part of a program that helps create the positive connections that are key to building strong, lasting relationships with the youth in our neighborhoods." With added exciting new flavors like the "Peace Tea Caddy Shack" available this summer, the appeal of the reward is renewed, drawing more kids into healthy interactions with local police.

Join the Movement

For law enforcement agencies eager to join Operation Chill®, 7-Eleven provides an easy registration process at www.7-ElevenOperationChill.com. Here, agencies can request the Slurpee drink coupons and access helpful materials to enhance the program’s impact in their respective communities. More details regarding participating law enforcement agencies can be found here, and insights into 7-Eleven's broader corporate philanthropy can be explored here.

About 7-Eleven, Inc.

7-Eleven, Inc. stands as the leading name in the convenience retailing sector in the U.S., with its headquarters located in Irving, Texas. With over 13,000 stores across the U.S. and Canada, 7-Eleven not only operates its well-known brand but also franchises entities like Speedway®, Stripes®, and the Laredo Taco Company®. Beyond its classic offerings of Slurpee®, Big Bite®, and Big Gulp®, 7-Eleven has diversified its menu, providing customers with high-quality sandwiches, salads, and healthy snack options as part of its commitment to meeting contemporary consumer needs.

As Operation Chill® moves forward, 7-Eleven remains dedicated to enhancing community relationships and promoting youth engagement, one refreshing Slurpee® at a time.