ASTRAUX Launches Innovative Urban Mobility Solutions Starting from €5,999

ASTRAUX Revolutionizes Urban Mobility



ASTRAUX, a global lifestyle technology brand headquartered in Dubai, is reshaping the landscape of urban mobility with its latest offerings. In a highly anticipated global launch event held in Berlin, the company unveiled three innovative designs, highlighting its flagship mini electric car priced at an incredible €5,999.

The launch event drew the attention of over 200 international media outlets, industry leaders, and tech influencers, generating a remarkable 1.2 million live viewers across YouTube, TikTok, and Instagram. During this event, ten partners placed orders for over 30,000 ASTRAUX electric vehicles, marking a significant milestone in the brand's global expansion.

Introducing the ASTRAUX Mini EV


The ASTRAUX Mini EV aims to make personal mobility accessible to a younger demographic, offering an exciting advance with a pre-order price of €5,990 (compared to its original price of €6,990). Its compact and stylish design captivated attendees, who eagerly lined up to take photos and share their experiences on social media.

Key Features of ASTRAUX Mini EV:


  • - Driver Eligibility: Designed for drivers aged 14 and older in selected European countries.
  • - Striking Design: Features automotive-grade bodywork, a panoramic glass roof, and 360-degree visibility that enhance the overall driving experience.
  • - Entertainment On-the-Go: Comes equipped with karaoke functionality, ambient lighting, app integration, and a fast “party car” mode.

Interactive Companion - Aimon


A standout feature of the ASTRAUX Mini EV is its interactive AI companion, Aimon. This robot responds to touch, movement, and even emotional cues, offering dynamic responses and hidden “surprise modes” when connected to other devices. This addition elevates the driving experience, making it more engaging and personalized.

Smart Glasses - ASTRAUX Specs


In addition to the mini EV, ASTRAUX also introduced Smart Glasses priced at €79. These stylish and lightweight eyewear items come with UV400 protection, an 8 MP first-person camera, open-ear audio, and real-time ChatGPT integration for voice control and hands-free content creation.

Brand Philosophy and Future Vision


ASTRAUX operates under the philosophy, “Give it style. Live it. Show it.” This mantra reflects the brand’s commitment to inspiring a new global lifestyle where technology, design, and affordability converge. By setting a new benchmark for premium urban mobility, ASTRAUX aims to ensure accessibility for all.

The Berlin event marks the beginning of ASTRAUX's European expansion, with plans for growth that includes local partnerships, immersive test-driving programs, and exclusive reservation campaigns to engage potential customers.

To see the launch event in its entirety and to reserve ASTRAUX products, visit their website. The full launch replay can be accessed here: Launch Replay. For early bird reservations, visit these links: Mini EV Reservation or AliExpress.

Stay updated by following ASTRAUX on social media: Instagram @Astraux.global, TikTok @astrauxglobal, and Facebook @Astraux.global.

Limited Time Launch Offers


  • - Reservation Pass: €9.9 - Secure your spot now; cancellation available until December 4.
  • - Early-bird price for ASTRAUX AL7: €7,990 (Regular price €8,990).
  • - Early-bird price for ASTRAUX AL6: €5,990 (Regular price €6,990).

For press inquiries, contact email protected]. Visit the official website at [ASTRAUX.

Topics Auto & Transportation)

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