Post Malone Set to Light Up Thanksgiving Day Halftime Show with Dallas Cowboys

Post Malone Set to Perform at the Red Kettle Kickoff



In a thrilling announcement, nine-time diamond-certified artist Post Malone will grace the stage for the Red Kettle Kickoff Halftime Show, an iconic event during the Dallas Cowboys' Thanksgiving Day game against the Kansas City Chiefs. Scheduled for November 27, 2025, this highly anticipated live performance marks the official commencement of The Salvation Army's 135th Red Kettle Campaign. The show will be broadcasted nationally on CBS at 3:30 PM CST, shining a spotlight on the vital needs of millions during the holiday season and beyond.

The Red Kettle Kickoff has evolved into a Texas-sized tradition, celebrated for nearly three decades. It stands as one of the largest and longest-running annual fundraising events, rallying support for The Salvation Army's mission to assist communities nationwide. Coming from Texas, Post Malone has a personal connection to the Cowboys, reflecting on watching this halftime spectacle throughout his childhood. He expressed his excitement, stating, "I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years. It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people."

Charlotte Jones, the chief brand officer and co-owner of the Dallas Cowboys, also highlighted the significance of the Red Kettle Campaign. She stated, "Every ring of a bell is a reminder that small acts of generosity can spark real joy. We’re proud to stand with The Salvation Army once again and are thrilled for our biggest fan, Post Malone, to share his immense talent and energy with audiences across the nation."

As the largest private social services provider in the United States, The Salvation Army operates over 7,400 centers nationwide, tailoring assistance programs to meet local needs. This vital organization relies on public support to provide essential services, including food, housing, and various other forms of aid, benefiting nearly 28 million individuals annually. In recent years, the urgency of their work has grown as economic uncertainty affects both traditional vulnerable populations and those facing new hardships for the first time.

Commissioner Merle Heatwole, national commander of The Salvation Army in the U.S., emphasized the importance of the longstanding partnership with the Dallas Cowboys, thanking Post Malone for his participation in launching the holiday season. He noted that every contribution to the Red Kettle Campaign remains in the community where it was given, helping those who need it most.

For those wishing to support their neighbors in need, there are various ways to donate:
  • - Cash, Coins, or Checks: Donations can be made at any Red Kettle.
  • - Online Donations: One-time or monthly gifts can be made at Give.SalvationArmyUSA.org.
  • - Digital Payments: Contributions via Apple Pay, Google Pay, PayPal, and Venmo are accepted at the Red Kettle.
  • - Cryptocurrency: Donations, including Bitcoin and Ethereum, are welcomed through the secure Engiven platform.
  • - Volunteering: Individuals can volunteer to ring the bell at a Red Kettle by registering at RegisterToRing.com.

The Salvation Army, adhering to its mission, serves over 28 million Americans each year, addressing issues such as poverty and addiction without discrimination. By providing necessary resources such as food, shelter, and community programs, they embody a commitment to doing good across more than 7,400 locations in the country. To learn more, or to offer support, visit SalvationArmyUSA.org.

In conclusion, as the Thanksgiving Day festivities approach, Post Malone's electrifying performance at the Cowboys game is set not only to entertain but also to ignite a spirit of generosity and community support through the Red Kettle Campaign. This collaboration underscores the shared goal of bringing hope and relief to those in need during the holiday season and throughout the year.

Topics Entertainment & Media)

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