Blokees Partners with Ultraman Exhibition to Celebrate 60 Years of Entertainment

Blokees Enters Exclusive Partnership with Ultraman Exhibition

In an exciting development for fans of Ultraman, the renowned character from Japanese pop culture, Blokees has become the exclusive strategic partner of the ongoing exhibition titled “Journey of Light: A Glimpse into Ultraman's 60th Anniversary.” The media preview day took place in Shanghai on July 2, 2025, and the exhibition is set to open its doors to the public on July 5, drawing in enthusiasts of all ages from around the globe.

Blokees, a popular Chinese Assembly Character Toys brand known for its dynamic model kits, is making waves with its participation in this monumental event. They are set to unveil a series of new Ultraman model kits, along with showcasing nearly 100 Ultraman-themed creative works developed by fans under the Blokees framework. The brand's longstanding partnership with Ultraman's intellectual property (IP) is clearly evident through this collaboration, emphasizing their commitment to creativity and innovation.

A Legacy of Collaboration

The roots of this partnership can be traced back to 2021, when Blokees allied with New Creation, the exclusive licensing agent for Ultraman in mainland China. This strategic move allowed Blokees to enter the model kits category, subsequently launching its first Ultraman classic model kits in 2022, which received a remarkably positive response from fans. Over the past four years, their dedication to the Ultraman franchise has led to the introduction of three major product series: HERO10, Legend, and preCOOL. Collectively, they have released over 10 major editions and more than 80 model kits, depicting over 140 unique Ultraman characters.

What sets Blokees apart is not only their variety of products but also their commitment to innovation. The company has filed for over 500 patents, ensuring that they continuously push the boundaries of creativity while keeping the essence of Ultraman alive in their offerings. During the exhibition, they showcased a dedicated area exhibiting nearly 100 works created by fans, thus marking a groundbreaking moment as the first Chinese brand to display original fan creations at an official Ultraman-themed event.

Engaging the Community

As part of the exhibition, Blokees organized Ultraman-themed BFC Creation competitions, inviting visitors to engage in the BFC creation culture. This event allowed participants to dive into the assembly world, fostering a vibrant atmosphere where the joy of building could be celebrated. The workshop encouraged creators to express themselves through assembly using Blokees model kits, thus expanding the community of dedicated Ultraman supporters.

Blokees has long been a proponent of creation culture, hosting an annual BFC Creative Competition. In this contest, participants are encouraged to assemble and showcase their original works made from Blokees model kits. The winning entries have an opportunity to be featured in international exhibitions, further promoting the creativity and talent within the community. This initiative has transformed the BFC community into an essential platform for connecting global players and empowering them to be a part of a creative ecosystem.

Looking Ahead

With a robust RD capability and an impressive lineup of innovative products, Blokees aims to implement a strategic approach centered on ‘Universally appealing, Stepwise pricing, Globally promoting.’ Through this strategy, Blokees aspires to strengthen global connections among fans, leveraging their innovative products and a sense of community culture that transcends geographical boundaries.

As the “Journey of Light” exhibition unfolds, fans and visitors can look forward to a vibrant celebration of Ultraman's legacy, underscored by Blokees' commitment to expanding the mold of traditional toy-making into a realm filled with creativity, community, and collaborative spirit.

This exhibition not only marks a significant event in the calendar of Ultraman fans but also highlights the influence of innovative partnerships in evolving and enriching the global culture of collectibles and craftsmanship. Join in the celebration as Ultraman continues to inspire creativity, innovation, and fun for years to come.