My Doll Patch: A New Trend Among Fans
In a remarkable move for fan culture, CREA WORKS, a company based in Sumida, Tokyo, is set to launch its exciting service, "My Doll Patch," across Japan starting in November 2025. This innovative offering allows fans to create doll-shaped patches inspired by their favorite idols or Vtubers, and it's rapidly gaining popularity on social media platforms.
The Rise of My Doll Patch
The service, which initially debuted at My fave Café in Shin-Okubo, has become a sensation among fans, particularly those of popular idols like Snow Man and various Vtubers. The patches have been lauded by media outlets as essential items for embracing one’s fandom. As a craft project, My Doll Patch enables users to customize their patches with over 5,000 parts, catering to diverse preferences and personalizations.
Fans enjoy using these patches to enhance their outings, adorning bags and pouches with their creations. This unique blend of creativity and fandom serves to elevate various activities, such as attending concerts and exploring themed cafés.
National Rollout Plans
The anticipated expansion will see pop-up venues opening in major cities:
- - Osaka: July 12, 2025
- - Sendai: September 12, 2025
- - Fukuoka: New opening on October 31, 2025
- - Nagoya: New opening on November 7, 2025
In addition to these pop-up locations, the flagship store in Tokyo, located in Shin-Okubo, will continue serving as a constant hub for fans. This nationwide rollout aims to make it easier for more individuals to engage in and enjoy their fan activities.
Why My Doll Patch is Trending
Targeting primarily Gen Z fans, this service resonates with a wide demographic, reflecting the latest trends in fandom culture. The ability to customize patches offers a personal touch that fans appreciate. These patches can be incorporated into various aspects of daily life, effectively merging style with fan pride.
The media's positive coverage and the buzz on social media have positioned My Doll Patch as a vital accessory for those deeply involved in the idol and virtual streaming communities.
Collaborative Opportunities
CREA WORKS is open to collaboration with artists, brands, and character franchises as part of their marketing strategy. With the impending national launch, there’s ample opportunity for local partnerships and media engagement, enabling a vibrant promotion of fan culture. Media representatives are urged to consider the visually striking concepts that My Doll Patch can provide for content creation.
Store Information
For those interested in experiencing My Doll Patch firsthand, here are the details of the storefronts:
My fave Shin-Okubo Store
- - URL: My fave Wappen
- - Instagram: My fave Instagram
- - Address: 1-7-18 Rainbow Building, Shin-Okubo, Shinjuku, Tokyo
- - Hours: 10:00-19:00 (Last Entry at 18:30)
My fave Café Shin-Okubo Store
- - Instagram: My fave Café Instagram
- - Address: 2-18-10 Shin-Okubo, Skypalaza 208, Shinjuku, Tokyo
- - Hours: 10:00-19:00 (Last Entry at 18:00)
My fave Harajuku Takeshita Street Store
About CREA WORKS
For more information about this innovative company:
- - Company: CREA WORKS
- - CEO: Hisamitsu Kunimatsu
- - Location: 4-18-9 Mukojima, Sumida, Tokyo
- - Website: CREA WORKS Official
As fan engagement continues to evolve, My Doll Patch represents a modern, interactive approach to celebrating fandom. Stay tuned for more updates as this vibrant new service rolls out nationwide!