Experience the Transformative Power of Proper Lingerie at HEAVEN Japan Popup in Sapporo!

Transform Your Lingerie Experience at HEAVEN Japan in Sapporo

Are you aware of how much the right lingerie can change your appearance and comfort? HEAVEN Japan invites you to an exciting popup shop at Tokyu Department Store in Sapporo, running until November 19. This event is not just an opportunity to browse; it’s a chance to see, try on, and purchase customized lingerie that perfectly fits you.

The Importance of Proper Fitting

a study conducted by HEAVEN Japan reveals that around 80% of women wear the wrong bra size. One of the key reasons for this statistic is the lack of knowledge about proper sizing, often exacerbated by hesitations in discussing lingerie with friends or mothers. Many women reach adulthood without experiencing proper fittings, leaving them to guess their sizes, resulting in ongoing discomfort.

In response, HEAVEN Japan, led by CEO Takashi Matsuda, has dedicated itself to developing and selling appropriately fitted lingerie that caters to each woman's unique body shape, skin type, and personal style. Their missions extend beyond high-quality products to provide a professional fitting service, ensuring that every woman finds her perfect match.

Popup Shop Highlights

The popup shop in Sapporo will showcase a variety of popular items, including the well-known “Ganso Waki Niku Catcher”, along with exciting options like the “Bishcherina” and “Shin-Mune Fujiko Bra.” With a wide range spanning from C65 to M100 sizes, visitors will have the chance to experience the benefits of the products tailored to their body types.

Additionally, customers will get an exclusive first look at the highly sought-after “Don’t Go Bra” in a soft pearl green, designed to lift and support larger busts effortlessly. This limited release will only be available to those visiting the popup.

Emphasizing Safety and Preparedness

This event also addresses a pressing issue: disaster preparedness. A recent survey indicated a surprising lack of awareness regarding emergency essentials, including underwear. To raise awareness, HEAVEN Japan has created a Disaster Underwear Corner at the popup. Visitors can learn about the importance of including underwear in their emergency kits, and techniques for washing them in dire situations. Engaging panels will present the survey findings, creating dialogue around the role of proper lingerie in disaster prep.

Convenient and Personalized Fitting Experience

The popup shop is designed for casual visits without a reservation. Customers can expect to spend around 15-20 minutes receiving tailored advice from professional lingerie advisors. If the shop experiences high traffic, tickets will be distributed for orderly access. This setup allows for an enjoyable shopping experience, fitting seamlessly into your day.

HEAVEN Japan is committed to accompanying women through their journey toward finding Properly Fitted Lingerie (“適正下着®”) that not only addresses comfort but also aligns with their lifestyle aspirations.

Event Details:

- Date: November 13 (Thursday) to November 19 (Wednesday)
- Location: Tokyu Department Store Sapporo, 1st Floor Event Space

060-8619, 2-1, North 4th Street, Chuo Ward, Sapporo, Hokkaido