JO1 Stars in Hotto Motto's New Summer Curry TV Commercial Launching Soon
The popular global boy band JO1 is set to make a splash in the latest commercial for Hotto Motto, a well-known takeaway bento chain in Japan. The TV commercial for their new summer product, titled "Hotto Motto Summer's Indulgence Beef Curry," is scheduled to air on August 6, 2025. Ahead of the release, a making-of video has been made available on Hotto Motto's official YouTube channel, allowing fans to get a peek behind the scenes of the lively and entertaining shoot.
Hotto Motto, operated by Plenus Corporation, boasts 2,427 stores as of the end of June 2025, and has been actively engaging with customers through its official SNS platforms like X and Instagram, where new product updates are shared. The upcoming commercial features JO1 enjoying their food during filming, showcasing the camaraderie among the members as they share stories about their favorite bento meals and the dishes they regularly enjoy.
During the shoot, the studio was filled with the enticing aroma of delicious curry, making it hard for the members to resist. The production involved shots of them taking bites, which led to many expressions of desire for more food. The combination of JO1's charm and a mouthwatering culinary experience promises to make this commercial a must-watch for fans.
Check out the making-of video here: CM Making Video.
The new product lineup includes:
The official launch date for these products is August 5, 2025, available across all 2,427 Hotto Motto locations nationwide.
Hotto Motto is enhancing customer convenience through online ordering, which permits orders up to 6 days in advance, along with options for platters and party menus. Special discounts available exclusively through the app are also included. For online ordering, visit Hotto Motto Net Order.
Note: All prices include tax. Product contents may vary in some locations.
Formed in 2019 through the survival audition show "PRODUCE 101 JAPAN," JO1 consists of members chosen by viewer voting. Since their debut in March 2020, all their singles have topped major music charts, reflecting their immense popularity. They have expanded their reach through the large-scale project "HOT JAPAN with JO1," aiming to present Japan's appeal to a global audience.
JO1 has also participated in the annual NHK Kouhaku Uta Gassen three consecutive times. The group is gearing up for a nationwide tour starting in November 2024 that includes 14 performances in 4 cities, culminating in a World Tour across 6 cities, including Los Angeles and New York, from February to March 2025. They are scheduled to hold their first-ever solo concert at Tokyo Dome on April 20-21, 2025, with an audience of 250,000 expected.
The year 2025 marks JO1's fifth anniversary, with the title track of their Best Album, "BE CLASSIC," achieving a historic milestone by ranking on the American radio airplay chart "Mediabase Top40 Radio Airplay" as the first Japanese boy group to do so. Additionally, the documentary film chronicling their journey titled "JO1 THE MOVIE 'Incomplete' -Bon Voyage-" is currently enjoying significant success in theaters.
Hotto Motto, operated by Plenus Corporation, boasts 2,427 stores as of the end of June 2025, and has been actively engaging with customers through its official SNS platforms like X and Instagram, where new product updates are shared. The upcoming commercial features JO1 enjoying their food during filming, showcasing the camaraderie among the members as they share stories about their favorite bento meals and the dishes they regularly enjoy.
During the shoot, the studio was filled with the enticing aroma of delicious curry, making it hard for the members to resist. The production involved shots of them taking bites, which led to many expressions of desire for more food. The combination of JO1's charm and a mouthwatering culinary experience promises to make this commercial a must-watch for fans.
Check out the making-of video here: CM Making Video.
About the TV Commercial
- - Title: Hotto Motto Summer's Indulgence Beef Curry
- - Air Date: August 6, 2025 (Wednesday)
- - Detailed information will be released soon.
Product Information
The new product lineup includes:
- - Summer's Indulgence Beef Curry with 6 spices and beef - 670 yen
- - Summer's Indulgence Beef Curry (with cheese) - 760 yen
- - Summer's Indulgence Beef Curry (with fried chicken) - 850 yen
- - Summer's Indulgence Beef Curry (with pork cutlet) - 890 yen
The official launch date for these products is August 5, 2025, available across all 2,427 Hotto Motto locations nationwide.
Convenient Online Ordering
Hotto Motto is enhancing customer convenience through online ordering, which permits orders up to 6 days in advance, along with options for platters and party menus. Special discounts available exclusively through the app are also included. For online ordering, visit Hotto Motto Net Order.
Note: All prices include tax. Product contents may vary in some locations.
About JO1
Formed in 2019 through the survival audition show "PRODUCE 101 JAPAN," JO1 consists of members chosen by viewer voting. Since their debut in March 2020, all their singles have topped major music charts, reflecting their immense popularity. They have expanded their reach through the large-scale project "HOT JAPAN with JO1," aiming to present Japan's appeal to a global audience.
JO1 has also participated in the annual NHK Kouhaku Uta Gassen three consecutive times. The group is gearing up for a nationwide tour starting in November 2024 that includes 14 performances in 4 cities, culminating in a World Tour across 6 cities, including Los Angeles and New York, from February to March 2025. They are scheduled to hold their first-ever solo concert at Tokyo Dome on April 20-21, 2025, with an audience of 250,000 expected.
The year 2025 marks JO1's fifth anniversary, with the title track of their Best Album, "BE CLASSIC," achieving a historic milestone by ranking on the American radio airplay chart "Mediabase Top40 Radio Airplay" as the first Japanese boy group to do so. Additionally, the documentary film chronicling their journey titled "JO1 THE MOVIE 'Incomplete' -Bon Voyage-" is currently enjoying significant success in theaters.
Topics Entertainment & Media）
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