#United States #Los Angeles #Breakthru Beverage #Riboli Family Wines #San Antonio Winery

Riboli Family Wines Enhances Partnership with Breakthru Beverage Group in California

Riboli Family Wines has recently announced an exciting evolution in its business strategy for California, deepening its collaboration with Breakthru Beverage Group. This partnership marks a significant transition as Riboli shifts from a traditional supplier-distributor model to a more focused supplier-only approach. This transformation aims to secure the future of Riboli Family Wines as a multi-generational family-owned enterprise, achieving alignment with Breakthru’s own family-centric values.

Founded in 1917 and celebrated for owning the historic San Antonio Winery, Riboli Family Wines holds a rich legacy in winemaking. Steve Riboli, the president and third-generation owner, emphasizes the importance of adapting to contemporary market dynamics while upholding the company's heritage. This partnership is seen as an opportunity for both organizations to grow and thrive in an ever-evolving California beverage market.

Cultural Alignment and Team Integration

One of the cornerstones of this partnership rests on the cultural compatibility between Riboli Family Wines and Breakthru Beverage Group. Following a thorough assessment, Riboli found that Breakthru's family-oriented culture and corporate values resonate closely with their own. "The cultural alignment was crucial for us, ensuring that our staff can transition smoothly into this new phase without compromising the standards we've built over decades," stated Steve Riboli.

The transition is set to take place over the next 30 to 60 days, during which Riboli Family Wines will fully support its California sales team. Breakthru will incorporate team members from Riboli’s operations, recognizing their contributions to the company's success. Paul Roberts, Senior Vice President of Sales at Riboli, emphasizes, "This expanded relationship with Breakthru presents remarkable growth opportunities for our talented staff within a larger framework, while maintaining the family-driven environment that is central to our values."

Responding to Industry Trends

The decision to partner with Breakthru is also a strategic response to significant shifts in industry trends and consumer preferences within California's competitive wine market. By aligning with a partner that has deep roots in the state, Riboli Family Wines aims to not only uphold but enhance the quality and service standards that have been the hallmark of its operations for generations.

Kevin Roberts, Executive Vice President and Chief Commercial Officer at Breakthru, expressed enthusiasm about joining forces with Riboli Family Wines. He noted, "Riboli has cultivated an impressive reputation based on excellence in their people, relationships, and portfolio. Their commitment mirrors our own at Breakthru. Together, we can ensure the continuation of the Riboli Family’s story."

Future Growth and Opportunities

The ongoing success of Riboli Family Wines over its century-long journey demonstrates the family's adaptability and commitment to core values. The new partnership promises not only to preserve the heritage of Riboli but also to pave the way for enhanced career growth and development for their associates. The emphasis is on ensuring that the winery remains family-run for generations, while enriching the opportunities available to team members.

The Riboli family, now led by both the third and fourth generations, is poised to push the boundaries of winemaking and the overall wine experience, working alongside Breakthru to continue their storied legacy. The combination of Riboli's award-winning wines—of which the Stella Rosa brand is a standout—and Breakthru’s distribution expertise, promises a bright future for both entities.

Conclusion

As Riboli Family Wines embarks on this new chapter with Breakthru Beverage Group, it reinforces its commitment to maintaining a family-oriented approach while adapting to modern market demands. This strategic alignment is designed not only to enhance operational efficiency but also to ensure that the company remains a beacon of excellence in the Californian wine industry for generations to come.