#USA #New York #Game Changers #Clear Channel #BBBSA

Empowering the Next Generation: Women Leaders Advocate Mentorship

In a groundbreaking initiative, Clear Channel Outdoor (CCO) has teamed up with Big Brothers Big Sisters of America (BBBSA) to activate a national campaign in celebration of National Mentoring Month. This campaign, which showcases prominent female leaders as part of the 'Game Changers' cohort, aims to highlight the crucial role of mentorship in shaping the futures of youth across the United States.

For the month of January, the digital billboard campaign will display influential women from various fields such as sports, business, and entertainment who are committed to creating opportunities for young people, especially girls and women. According to recent data from the CDC, a staggering three in five teen girls in the U.S. experience significant mental health issues. This alarming statistic underscores the importance of visible role models and positive mentorship during a critical time in their lives.

The 'Game Changers' include many trailblazing women, such as Emmy Award-winning TV host Jeannie Mai, Kardea Brown from the Food Network, and actress Lexi Underwood. Each has made a significant impact in her field and embodies the campaign’s essence of empowerment. They serve as examples of the saying, 'if you can see it, you can be it,' which reinforces the importance of representation for young girls and fosters their self-esteem and confidence.

This initiative comes at a pivotal moment, especially as research has shown that positive mentoring relationships are linked to improved self-esteem among young girls. The effort not only benefits the mentees but also encourages more women to take on mentorship roles, thus expanding the positive influence on upcoming generations. Through their visibility and advocacy, these leaders are inspiring potential mentors to engage actively in their communities.

Dan Levi, EVP and CMO of Clear Channel Outdoor, expressed pride in partnering with BBBSA. He noted that their collaborative efforts have affected how CCO approaches its mentoring programs while driving positive community change. Levi emphasized the unique power of out-of-home advertising to foster a culture of mentorship and support for youth.

Artis Stevens, the President and CEO of BBBSA, echoed these sentiments, highlighting how the partnership effectively demonstrates the impact of community and corporate collaboration. The Game Changers billboard series aims to ignite a national dialogue recognizing the life-altering role mentorship plays in youth development.

The inaugural group of 'Game Changers,' which launched in 2023, also seeks to address racial gaps in mentorship by inviting more Black men to participate actively. This multifaceted approach signifies a comprehensive strategy in youth mentoring, aiming to overcome barriers and ensure that all young people have access to guidance and support.

In an era where many young girls are grappling with mental health challenges and declining confidence, initiatives like the Game Changers campaign serve as a beacon of hope. They not only provide resources for personal and professional growth but also foster a sense of community and shared responsibility in nurturing the next generation. As we celebrate National Mentoring Month, the visible leadership of women in this campaign promises to inspire countless youths and potential mentors alike to engage in this vital work.

By actively participating in movements designed to uplift and reinforce the importance of mentorship, we can collectively contribute to a brighter future for youth across America. Join the conversation, and consider how you can help shape the lives of young individuals in your community through mentorship. The future is indeed in our hands, and with the right guidance and support, we can transform it for the better.