#Japan #Japanese snacks #Izumo #Local crafts #Izumo Loft

Izumo Loft to Open in Izumo City

On September 17, 2026, Loft Co., Ltd. will unveil its newest store, Izumo Loft, located on the second floor of the East Building of Yume Town Izumo in Shimane Prefecture. This marks the first Loft store in the region and aims to cater to a diverse customer base, not only from the local area but also from wider regions, by offering unique lifestyle proposals through trendy merchandise.

Celebrating Local Culture

To commemorate its first store opening in Shimane, Izumo Loft will feature collaboration designs with long-standing local products and traditional sweets. Various limited-edition stationery items will be available for purchase, including keychains and stickers celebrating the popular local sweet, Dojo Sukui Manju, which has been loved since its launch in 1967. This sweet is famously linked to the local dance, showcasing the rich cultural heritage of the area.

Featured Products

• - Dojo Sukui Manju Acrylic Keychain: 550 yen
• - Dojo Sukui Manju Cat Letter Set: 385 yen
• - Dojo Sukui Manju Sticker: 352 yen

In addition, items inspired by the region's renowned Nishiki Miso, a traditional rice miso since 1853, will also be available. The collaboration includes clear files and keychains featuring the beloved horse character synonymous with the brand.

Featured Miso Products

• - Nishiki Miso Clear File A5: 440 yen
• - Nishiki Miso Acrylic Keychain: 550 yen
• - Nishiki Miso Horse Letter Set: 385 yen

Seasonal Festivals

In conjunction with the opening, Izumo Loft will also host several festival events showcasing the latest in cosmetics and stationery. The Loft Cosmetics Festival 2026 AW, running from September 17 to October 9, will offer exclusive items and limited editions under the theme of "My Favorite Beauty Moment."

Featured Cosmetics

• - Explorer 12 Color Eyeshadow Warm Dear (Yatsen Beauty Japan): 3,960 yen
• - Refa Heart Fragrance Hand Cream Rose Gold (MTG): 3,960 yen

Additionally, the Autumn Stationery Festival 2026 runs from September 17 to October 16, featuring customizable items and trendy stationery.

Featured Stationery

• - Mini Daily Calendar - Eric/Obiwan (Shin Nihon Calendar): 2,200 yen
• - Glassparlor Mini Charm Set (Curia): 550 yen

Opening Celebrations and Special Promotions

To celebrate the opening, there will be special promotions for Loft App users. Enjoy a 5% discount on purchases over 1,000 yen from September 17 to 27. Early customers who spend over 3,000 yen will also receive a limited-edition original tote bag designed by the creative unit COCHAE.

Store Details

• - Store Name: Izumo Loft
• - Address: 650-1 Otsuka-cho, Izumo City, Shimane, 2nd Floor, Yume Town Izumo
• - Opening Date: September 17, 2026
• - Store Size: Approximately 205 tsubo (about 677 sqm)
• - Hours: 10 AM - 8 PM
• - Closed: As per Yume Town Izumo schedule

About Yume Town Izumo

Opened on June 21, 2008, Yume Town Izumo managed by Izumi Co., Ltd. comprises 98 stores as of April 2026, with a parking capacity for 3,200 vehicles. The shopping location is easily accessible via a short bus ride from JR Izumo City Station.

Izumo Loft promises an exciting shopping experience, combining local flavors with innovative products, attracting both residents and visitors to explore the latest trends in lifestyle and stationery.