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John Anthony Wine & Spirits Expands Commercial Sales Organization

In a strategic move to bolster its presence in the competitive wine and spirits market, John Anthony Wine & Spirits has announced a realignment of its commercial sales organization. This expansion introduces four seasoned industry veterans to the company's sales team, intending to enhance its growth trajectory and optimize sales execution.

The addition of these experts marks a significant milestone for the organization, with an emphasis on strengthening its partnerships with Southern Glazer's Wine & Spirits (SGWS) as well as other local distributors. The new structure is designed to support a national sales strategy, improving collaboration within the team and fostering dynamic relationships with partners across the industry.

A Strong Sales Leadership Team

The new lineup of sales leaders includes notable figures like Kent Shockey, John Ruiz, Michael Dehdashtian, and Adrian Ruiz, each bringing a wealth of experience from their previous roles in the wine and spirits sector. Their diverse backgrounds equip John Anthony Wine & Spirits with the expertise needed to navigate the complexities of today's market.

• - Kent Shockey, Vice President of Chains, boasts over 30 years of experience in the alcohol beverage and grocery retail sectors. His previous roles at SGWS and major grocery chains like Safeway Inc. and Albertsons highlight his proficiency in sales growth and strategic planning.

• - John Ruiz, also Vice President of Chains, is a respected veteran of the industry with a solid background in distributor and supplier relations. His previous experience at SGWS and Lobos 1707 Tequila positions him well to foster robust market expansion initiatives.

• - Michael Dehdashtian, stepping in as Senior Vice President for National Retail Chains, has 24 years of experience, including 17 years at SGWS. His focus on chain account management will be instrumental as the company aims to strengthen its retail presence.

• - Adrian Ruiz, another Senior Vice President for National Retail Chains, has dedicated 29 years to the wine and spirits field, with significant expertise in California's retail chain market. His strategic insight will be vital to enhancing the company's national retail strategy.

CEO John Anthony Truchard expressed his enthusiasm for these new appointments, stating, "Expanding our sales execution team with senior industry leaders represents a pivotal moment for us. Our dedication to innovation and commitment to our partners remains unwavering, and this realignment is a testament to that vision."

Focused Growth Strategy

With this diversified leadership team, John Anthony Wine & Spirits is well-positioned to set new benchmarks in brand development and expand its market influence. Already recognized as a leader in the premium Chardonnay segment with its Butter Chardonnay—currently the second-best-selling premium Chardonnay—the company is gearing up to make Butter Wines the fastest-growing brand in its category through new line extensions.

Beyond Chardonnay, the company is diversifying its portfolio with exciting new additions. Noteworthy brands in development include:

• - Serial Wines, featuring quality selections from Paso Robles.
• - Weather Wines, offering distinctive Chardonnay and Pinot Noir varietals from the Sonoma Coast.
• - An innovative ready-to-drink Tequila soda, Johnny Tejas Ranch Water, which is gaining traction in the market.
• - Hachidori Japanese Sake, crafted by Master of Sake Stuart Morris, is also set to roll out in various markets.

Furthermore, John Anthony Vineyards, the flagship brand of the company, is preparing to release its 20th vintage, marking a significant anniversary for the wine and spirits business that began in 2003.

Looking Forward

As John Anthony Wine & Spirits embarks on this expanded direction, the focus remains on harnessing top-tier talent and ensuring best-in-class execution to navigate future challenges and opportunities in the wine and spirits industry. Truchard concluded, "With these industry leaders on board, we aim to build the most effective brand-building and sales team, fostering exceptional growth for years to come."

The invigorated organization is ready to tackle the evolving landscape, ensuring its brands not only thrive but also reshape the industry's future.