#Japan #Tokyo #Hyoketsu Sugar-Free #Asami Mizukawa #Hayato Isomura

Kirin's New Campaign Featuring Asami Mizukawa and Hayato Isomura

Kirin Beer Co., under the leadership of President Hideki Horiguchi, has launched a fresh series of commercials for its renowned product, Hyoketsu Sugar-Free, which is perfected without the use of sugar or sweeteners. From June 2nd onwards, viewers can catch three different commercials featuring Mizukawa and Isomura, each showcasing their authentic expressions of admiration for this innovative beverage.

The commercials, titled "Hyoketsu Sugar-Free Lucky Version," "Hyoketsu Sugar-Free All-Mighty Version," and "Hyoketsu Sugar-Free Grilled Meat Version," are set against a stunning backdrop of blue skies and seas on an outdoor deck terrace. Both Mizukawa and Isomura savor the drink, passionately sharing what makes it special in their own unique ways.

Mizukawa highlights the remarkable aspect of Hyoketsu Sugar-Free, addressing the question, "What is so great about Hyoketsu Sugar-Free?" with her response focusing on its refreshing flavor while being completely sugar-free, which she describes as a "Lucky" find. She further praises the versatility of the drink, expressing her eagerness to challenge the world about its compatibility with various dishes. On the other hand, Isomura shares that when enjoying grilled meat, he appreciates the sharpness of Hyoketsu Sugar-Free, which enhances his continued enjoyment of the meal. He humbly refers to it as a "behind-the-scenes support" for actors, expressing his aspiration to embody such qualities in his craft.

This new CM features plenty of captivating moments, displaying the duo's genuine personalities through their charming expressions and remarks about Hyoketsu Sugar-Free. Viewers should keep an eye out for the delightful quirks unique to Mizukawa and Isomura that emerge towards the commercial's conclusion. Additionally, a web-exclusive segment showcases Mizukawa's charming hesitance as she expresses her desire to communicate Hyoketsu's charms to different people and Isomura's emphasis on the drink's exceptional sharpness that's akin to wielding a real sword.

Make sure to check out the new TV commercials airing nationwide starting from June 2 at 6 PM:

• - Hyoketsu Sugar-Free Lucky Version : Watch Here
• - Hyoketsu Sugar-Free All-Mighty Version : Watch Here
• - Hyoketsu Sugar-Free Grilled Meat Version : Watch Here

Background Stories from the Stars

Asami Mizukawa's Take on the Commercial

In her interview, Mizukawa reflected on the pleasant experience of shooting under the blue sky, where her genuine enjoyment of Hyoketsu Sugar-Free led to natural expressions and fun dialogues that made a lasting impression. When asked about what to look out for in the CM, she wants viewers to pay attention to her lively expressions and spirited storytelling.

When thinking about the perfect outdoor snack to pair with Hyoketsu Sugar-Free, Mizukawa enthusiastically suggested garlic edamame, noting how the drink’s crispness complements the garlicky flavor perfectly. Sharing her aspirations for the upcoming summer, Mizukawa humorously noted her desire to jump into the ocean and connect with nature.

Hayato Isomura's Perspective

Isomura expressed satisfaction with the luxurious experience of savoring Hyoketsu Sugar-Free while shooting near the sea under a clear sky. Even though he had many insights and praises to share about the drink, he playfully remarked how 15 seconds weren't enough to convey all he intended. He also divulged that when it comes to outdoor drinking, grilled offal would be his ideal food pairing for Hyoketsu Sugar-Free.

With summer approaching, Isomura openly expressed a wish to host a charcoal BBQ while enjoying Hyoketsu Sugar-Free, promising a lively and enjoyable summer experience.

About the Stars

Asami Mizukawa (Born July 24, 1983, Osaka) made her acting debut in 1997 and has since excelled in various genres, including films, dramas, and stage performances. Recently, she directed a short film titled Otokonoko to (2022) and will be featuring in upcoming films and dramas.

Hayato Isomura (Born September 11, 1992, Shizuoka) debuted in acting in 2014 and has garnered numerous awards, including the Best Supporting Actor at the 47th Japan Academy Awards for his role in the film Tsuki (2023). He has an impressive lineup of films and dramas in the pipeline.

Kirin aims to foster a deeper connection between its brand and consumers through these exciting, light-hearted commercials that capture the essence and joy of enjoying Hyoketsu Sugar-Free.