#Japan #Clip #video marketing #Shibuya #manga IP

Manga IP Revolution: Engaging Young Audiences with Video Marketing

In a transformative move for the manga industry, CLIP Co., Ltd., headquartered in Shibuya, Tokyo, has officially launched a new video marketing strategy specifically designed for manga intellectual properties (IPs). This initiative aims to leverage the power of short video clips to enhance awareness and attract new readers in the booming manga market.

Adapting to Youth Culture’s Shift Towards Video

Recently, there's been a significant shift among younger audiences towards obtaining information primarily through video content. This trend has underscored the importance of incorporating video strategies in manga promotion. Traditionally, manga marketing relied heavily on static images and text-based promotions. However, with the rise of social media platforms, there is a growing necessity to engage potential readers through dynamic video content that can naturally appear on platforms like TikTok, Instagram Reels, and YouTube Shorts. CLIP’s approach seeks to bridge this gap by offering a fresh and innovative way to experience manga.

Capturing Emotion Through Short Clips

CLIP’s strategy involves distilling the essence of a given manga into short, impactful videos. These clips are not mere previews; they are designed to evoke emotions and serve as enticing entry points that lead viewers towards the full manga experience. By focusing on significant scenes and memorable quotes, the videos are crafted using several techniques:

• - Unique Video Techniques: Switching between frames, emphasizing dialogue, and integrating background music or sound effects to portray the story’s atmosphere effectively.
• - Reader Engagement Design: Unlike traditional “sample reading,” these videos strive to emotionally connect with viewers in a very short period while generating curiosity about what happens next in the manga.
• - Social Media Optimization: The designs are tailored specifically for mobile, ensuring quick and intuitive consumption across popular social media platforms.

Benefits for Publishers and IP Holders

This new video marketing strategy offers numerous benefits for manga publishers and IP holders. It can be utilized throughout the entire lifecycle of the IP, whether for new releases, rekindling interest in ongoing series, or promoting adaptations into anime or live-action films. Some key benefits include:

• - Acquisition of New Readers: Video content can effectively reach demographics that may not engage with traditional text-based promotions.
• - Re-engaging Existing and Dormant Readers: By showcasing iconic scenes through short clips, there's an opportunity to spur re-reading or new purchases of existing works.
• - Global Outreach: Multilingual subtitles enable direct promotion of manga titles to potential international readers, further expanding the reach of manga.

Future Prospects

Looking ahead, CLIP is set to enhance its offerings by introducing AI technologies to autonomously extract key scenes from manga. There are also plans for cross-media collaborations with anime and live-action films to create a more integrated promotional ecosystem. The company envisions establishing short video clips as a crucial gateway into the world of manga, thus elevating the industrial value of manga IPs.

A Message from the CEO

Shinji Yamamoto, CEO of CLIP, commented, "Manga is a proud aspect of Japanese culture, yet the way young audiences consume information has dramatically shifted towards video. Our short videos create a new pathway for audiences to engage with manga. We aim to bridge the gap, ensuring that manga IPs continue to be read and enjoyed across generations through the power of video."

About CLIP Co., Ltd.

CLIP Co., Ltd. is a next-generation content platform that integrally provides AI-driven optimization and IP rights management. The company is committed to crafting new experiences by re-editing various forms of content—from YouTube and Twitch videos to radio segments, dramas, and even textual formats like novels and newspapers—into compelling short video formats. CLIP’s infrastructure is advancing the distribution and value maximization of diverse IPs, establishing itself as the future of comprehensive content distribution.

For more information on CLIP, visit their website: https://clip.dev/