#China #smart technology #Chongqing #luxury vehicles #AITO

AITO's Inaugural Cyber Media Tour: A Dive into Intelligent Luxury Mobility

From June 10 to 12, 2025, AITO, a prestigious brand in the realm of high-end intelligent vehicles, hosted its very first Cyber Media Tour in Chongqing, China. This remarkable event drew the attention of international media representatives eager to witness how AITO is transforming the landscape of luxury mobility through intelligent innovations, all while creating unforgettable experiences for users. The tour featured an impressive display of the acclaimed AITO 5, AITO 7, AITO 8, and AITO 9 models, along with an exclusive exploration of the cutting-edge SERES Super Factory and a visit to the flagship Chongqing User Center.

The Rotating President of SERES Overseas, Mr. Jack Chen, emphasized the brand's core philosophy: "AITO embodies 'Intelligence Redefining Luxury.'" He further articulated the vision of merging traditional luxury with modern technology, stating this approach sets new standards in the automotive market. AITO has captivated over 600,000 users domestically, and in May 2025, the AITO 9 garnered the title of the monthly sales champion in China's luxury segment—outpacing competitors priced above 500,000 RMB for an impressive 15 consecutive months. Riding on this success, AITO is now focused on expanding its reach globally, with plans to introduce its vehicles to international consumers.

AITO: A New Standard of Luxury

AITO, which stands for "Adding Intelligence to Auto," is dedicated to redefining the notion of luxury. The brand seamlessly integrates exceptional safety features and comfort with groundbreaking technologies, including advanced driver assistance systems, smart cabin designs, and cutting-edge digital services. Among its offerings, the AITO 9 is the all-scenario intelligent flagship SUV, while the AITO 8 targets families as a versatile "mobile living space," enhancing comfort and functionality. Additionally, the AITO 7 combines large-size comfort with uncompromising safety, and the AITO 5, designed for young professionals, showcases smart technology in a mid-size sport SUV format.

Immersive Experiences During the Tour

During the Cyber Media Tour, attendees had the opportunity to assess AITO vehicles across three distinct scenarios: the bustling urban landscape of Chongqing, the scenic Mingyue Lake, and a professional racing track. Participants noted the vehicles' adeptness at navigating complex urban environments, aided by a suite of perception sensors that maintained impeccable situational awareness. A highlight for media representatives was the AITO's NCA (Navigation Control Assistance) system, which successfully recognized traffic lights, providing seamless navigation through challenging road conditions. The vehicles demonstrated progressive capabilities, handling elevation changes and merges with confidence through adaptive speed control and intelligent lane-changing assistance. Impressively, the Advanced Valet Parking (AVP) function allowed the car to autonomously navigate back to preferred parking spots.

On the professional track, journalists witnessed the Automatic Emergency Braking (AEB) system functioning effectively, operational at speeds ranging from 4 to 150 km/h, particularly noting its ability to engage in emergency braking at 120 km/h before a potential collision. A thrilling acceleration test revealed the AITO 9's capacity to dash from 0-100 km/h in just 4.9 seconds, thanks in part to its intelligent chassis, which utilizes LiDAR and multi-camera sensors for rapid response during complex maneuvers.

Behind the Scenes: SERES Super Factory

The Cyber Media Tour also provided a glimpse into the high-tech SERES Super Factory, recognized for its industry-leading technologies. This facility employs an impressive 3,000 collaborative robots—more than any other in the automotive sector. AITO's proprietary 9,800T integrated die-casting technology ensures not only high integration but also reliability, highlighting excellence in manufacturing. The factory's commitment to 100% automation for critical production processes further emphasizes their dedication to quality. Beyond this, AI-driven inspection systems enable immediate quality reviews while advanced robotics maintain millimeter-level precision in assembly.

Enhancing User Experience at the Chongqing User Center

Journalists visiting the Chongqing AITO User Center, the flagship hub for customer experiences managed by SERES Group, were impressed by the integration of traditional automotive services with an array of comprehensive full-lifecycle offerings. This facility signifies AITO's commitment to delivering high-quality service throughout the ownership experience.

In conclusion, AITO’s Cyber Media Tour allowed participants to engage deeply with intelligent luxury mobility, highlighting the brand's focus on innovation and adaptation to market demands. As the automotive industry ventures into an intelligence-driven era, AITO positions itself to provide exceptional product experiences tailored to local regulations and consumer desires. The future looks compelling for AITO as it aims to reshape luxury mobility on a global scale.