Whatfix Launches ScreenSense: A Cutting-Edge AI for Digital Adoption Evolution

Whatfix Introduces ScreenSense: The Future of Digital Adoption



Whatfix, a leader in Digital Adoption Platforms (DAP), has recently launched its groundbreaking AI technology, ScreenSense, designed to revolutionize how organizations adopt and utilize digital tools. This development promises to set a new standard in enhancing user experience and operational efficiency.

What is ScreenSense?


ScreenSense is an AI-driven technology that integrates with Whatfix’s existing product suite, including DAP, Mirror, and Product Analytics. It utilizes a Computer Use model, enabling it to comprehend and interact with graphical user interfaces (GUIs) in a human-like manner. By leveraging enterprise business knowledge, ScreenSense enhances digital workflows, making processes more intuitive and efficient for users.

The technology employs patented algorithms to facilitate advanced detection of elements and context within applications, offering precise understanding of user behavior and generating actionable insights. This means that as technology evolves, so do the capabilities provided by ScreenSense, ensuring that users' interactions with digital tools remain seamless over time.

Empowering Digital Transformation


Sharath Hari N, Vice President at Everest Group, highlighted that the essence of Whatfix’s user-centric approach is encapsulated in ScreenSense. He commented, "This next-gen suite of patented technologies empowers organizations to speed up digital adoption and maximize the return on investment from their transformation efforts."

Khadim Batti, CEO and Co-Founder of Whatfix, emphasized that ScreenSense is pivotal to their AI-driven digital adoption strategy. He remarked, "In an era where AI is redefining interactions between users and enterprises, ScreenSense stands at the forefront, making digital adoption more intuitive and impactful, ultimately aiding businesses in enhancing productivity and getting the best ROI from their tech investments."

The Impact of AI on Digital Adoption


Gina Smith, Ph.D., Research Director at IDC, noted that integrating agentic AI significantly enhances DAP capabilities. When utilized effectively, these platforms can accelerate AI adoption and ensure organizations fully realize the value of their software investments.

Highlights of Whatfix in 2024


The year 2024 was a landmark for Whatfix, showcasing significant achievements that reflect the company’s commitment to innovation:
1. Robust Financial Growth: Whatfix reported a 38% year-on-year increase in revenue, complemented by a remarkable 150% improvement in EBITDA since 2022, indicating strong market demand.
2. Expansion in Clientele: The company secured 12 new Fortune 500 clients across diverse sectors including BFSI, Manufacturing, Retail, and Technology, clearly demonstrating the expansion of its market presence.
3. Net Revenue Retention: Whatfix achieved a Net Revenue Retention rate of 111% among enterprises, showcasing enhanced customer trust and deeper engagement with its products.

Morten Rye Christensen, VP of Infrastructure Operations at Semler Gruppen, praised Whatfix for significantly enhancing user engagement and productivity across their platforms, suggesting that the company’s solutions have transformed user interactions with technology.

Innovative Features and Expanding Capabilities


In addition to ScreenSense, Whatfix also introduced several other AI-powered features:
  • - The “Ask Whatfix AI” interface, a GenAI-powered conversational analytics tool that allows users to easily access insights through a chat format.
  • - Advanced sentiment analysis tools that help in deriving actionable insights from user feedback surveys.
  • - The launch of DAP on OS, a desktop companion that streamlines communication and enhances productivity by providing alerts and easy access to resources.

These innovations are part of Whatfix's broader strategy to enhance its offerings, ensuring that organizations can effectively adopt AI while maintaining productivity.

Solidifying Leadership in Digital Adoption


2024 also witnessed Whatfix solidifying its category leadership with numerous industry accolades for AI innovation, sustainability, and enterprise impact. Among these recognitions were:
  • - The ISG Paragon Awards Innovation Award,
  • - Inclusion as a Customer's Choice vendor in Gartner's Voice of the Customer for DAP,
  • - A leadership position in the Forrester Wave for AI/ML and analytics.

Such accomplishments reaffirm Whatfix's position as a critical player in the DAP space, promoting user-centric innovation and growth.

Future Insights


With backing from $125 million in Series E funding, Whatfix is poised for further expansion across North America, Europe, and the APAC regions, while also targeting high-growth markets like the Middle East and Southeast Asia. What's more, the company aims to deepen its reach in sectors such as Insurance and Banking.

This focus on innovation and strategic partnerships is essential as Whatfix continues to drive organic growth and seek acquisitions, further enhancing its GenAI-driven user experiences.

Conclusion


Whatfix is at the forefront of redefining digital adoption through its innovative products, particularly with the introduction of ScreenSense, which not only promises to enhance user experience but also significantly improves operational efficiencies. As organizations look to leverage technology for greater productivity, Whatfix stands as a key partner in facilitating this journey, shaping the future of digital adoption effectively and meaningfully.

Topics Business Technology)

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