#Japan #Tokyo #Maternal Health #mila-e #BabyTech

Mila-bo's Innovative Service 'mila-e' Wins Major BabyTech(R) Award

Mila-bo, a company based in Chiyoda, Tokyo, has made headlines with its local government DX and maternal health services, particularly the application 'mila-e.' Recently, it was awarded the "Outstanding Product Award in the Social Impact Category" at the renowned BabyTech(R) Awards 2025-26. This prestigious accolade highlights the innovative strides made by mila-e in supporting parents, municipalities, and health institutions.

Since its inception in 2013, Mila-bo has been dedicated to developing a diverse range of services based on the needs of caregivers and local authorities. From maternal health apps and digital pre-vaccination forms for infants to digital health check questionnaires and postnatal care coupons, the comprehensive services offered by mila-e are currently implemented in approximately 300 municipalities across Japan.

The BabyTech(R) Awards, which recognize outstanding baby technology products, services, and childcare appliances, represents one of the largest awards in the domestic market. This year's event reached a milestone with 60 submissions evaluated across 13 categories, leading to the selection of 42 officially recognized products after a rigorous two-phase judging process.

The recognition for mila-e is particularly significant as it addresses the challenges faced by parents navigating administrative tasks while caring for small children. The integration of various support services under one platform has proven essential in facilitating smoother interactions with local governments. The jury praised mila-e for its potential to reduce the risks and burdens associated with family administration and for its ability to cater flexibly to diverse needs.

In embracing digital transformation, mila-e promotes the DX advancement of both local authorities and parent organizations. The platform's capacity to allow users to toggle between various services ensures multiple possibilities for enhanced user experiences.

Comments from the judges highlighted the system's potential for future growth, particularly in terms of supporting expectant mothers. The inclusion of services that assist with household tasks, support for foreign residents, and comprehensive information dissemination led to positive feedback regarding its practicality and impact.

With around 300 local governments already utilizing the mila-e platform, there is significant anticipation for its expansion into additional areas. The convenience of managing procedures related to vaccinations and childcare through a single app was especially acknowledged as a major advantage.

About BabyTech(R) Awards

The BabyTech(R) Awards honor various products and services targeted toward parenting and childcare electronics in Japan. Initiated in 2019 with the first event by PAPA SMILE, it has since transitioned to being governed by an executive committee starting from 2023. The upcoming BabyTech(R) Awards 2025-26 awards ceremony is set to take place on March 29, 2026, at the Tokyo Innovation Base and aims to celebrate the winners and showcase their products.

Mila-bo's Comprehensive Services

Mila-bo offers an extensive suite of digital solutions designed to facilitate the complexities of parenting and municipal interaction:

• - Public Personal Authentication and Common ID: The mila-e authentication service allows for efficient electronic applications and management of personal identification, significantly simplifying data input.
• - Municipal Window DX: This service combines various application processes, allowing parents to handle birth registrations efficiently and access birth care initiatives.
• - Online Booking: The mila-e reservation service digitizes appointment booking for consultations and workshops.
• - Digital Vaccination Pre-examination: The mila-e pre-vaccination service enables collaboration between parents, municipalities, and healthcare providers to enhance operational efficiency and ensure safety.
• - Health Check Digital Questionnaire: This service supports continuous record management for individual and group health assessments.
• - Maternal and Child Health Handbook App: It offers features for notifications from local authorities, vaccination scheduling, and record-keeping, assisting families in their parenting journey.
• - Digital Coupons: Mila-e coupons facilitate real-time tracking of postpartum care services and vouchers.

As a leader in digital innovations for parenting, Mila-bo continues striving for better community welfare and effective solutions to enrich family life in Japan.

For more information about mila-e and its services, please visit Mila-bo's official website.