#South Korea #Seoul #Awards #Hyundai Mobis #Move Improved

Hyundai Mobis Triumphs at Global Advertising Festivals with 'Move Improved'

Hyundai Mobis has emerged victorious at several prominent advertising festivals, drawing attention to its exceptional ‘Move Improved’ campaign. This initiative, which highlights innovative mobility technologies, has not only garnered recognition for its creativity but has also captivated audiences worldwide.

On October 16, 2025, Hyundai Mobis announced that its 'Move Improved' campaign was selected as a finalist in the 'Corporate Online Media – Social Media Videos' category at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. Impressively, Hyundai was the only Korean company to achieve this honor among a competitive field of over 900 entries from 52 countries, which included renowned global brands like BMW, L’Oréal, and Airbus.

The 'Move Improved' campaign features a three-part series, effectively introducing cutting-edge technologies like holographic windshield displays and human-centric interior lighting. The storytelling unfolds through relatable scenarios faced by a couple on their journeys, cleverly resolved with the help of Hyundai Mobis’ advanced innovations. Adding a whimsical touch, characters such as a wizard and a meditation guru provide lighthearted solutions, ensuring the narrative remains engaging and humorous.

The campaign's success is underscored by its impressive viewership numbers, amassing 28.8 million views across Hyundai Mobis' official social media platforms, including YouTube, Instagram, and TikTok. This achievement reflects the campaign's widespread appeal and effective online engagement strategy.

Recognizing the campaign's impact and relevance in today's digital landscape, Hyundai Mobis also celebrated victories at two significant North American advertising festivals, the 2025 Muse Creative Award and the 2025 NYX Award. Both awards crowned the campaign with top honors, marking it as a triple crown winner in 2025’s global advertising scene.

As a leader in mobility innovation, Hyundai Mobis understands the importance of adapting to the evolving digital landscape. Through its 'Mobility Media Platform,' the company has been dedicated to enhancing communication with the public. This strategy not only provides engaging content that demystifies complex mobility technologies but also bolsters accessibility through Hyundai Mobis' own media channels.

In recognition of these efforts, Hyundai Mobis’ YouTube channel, 'MOBIS LIVE,' recently surpassed 100,000 subscribers, earning the YouTube Silver Button. This milestone exemplifies the brand's growing presence and influence in the digital space.

Hyundai Mobis, ranked as the sixth-largest automotive supplier globally, is headquartered in Seoul, South Korea. The company specializes in innovative technologies such as sensor development and software solutions for automotive safety control. In addition to its advancements in electrification and automotive components, Hyundai Mobis maintains research and development facilities across various locations, including the United States, Germany, China, and India.

As Hyundai Mobis continues to expand its footprint in the automotive sector, the accolades for the 'Move Improved' campaign solidify its reputation for quality and creativity. With an ongoing commitment to innovation, Hyundai Mobis is poised to lead the conversation in next-generation mobility solutions, ensuring a future that is not only advanced but also engaging for consumers everywhere.