#United States #Chicago #White Claw #Maren Morris #Kesha

White Claw® Brings Together Music Fans This Festival Season

The iconic hard seltzer brand, White Claw®, is shaking up the music scene in 2025 with its reimagined concert series called White Claw Sessions. This multi-city series is designed to bridge the gap between fans and their favorite artists, providing intimate and memorable musical experiences leading up to some of the biggest music festivals in the United States. Imagine dancing the night away to live performances by some of the most electrifying names in music — that’s what White Claw Sessions promises this festival season.

Unforgettable Performances and Rising Stars

Launching on April 10 at The Saguaro Palm Springs, the concert series kicks off with an exclusive performance by GRAMMY® Award-winning artist Maren Morris, accompanied by fast-rising talent Maude Latour. Fans are in for a treat, as this event is not just a performance, but a chance to connect with the artists in a warm and engaging atmosphere. Maren Morris expressed her enthusiasm, noting how White Claw Sessions creates a platform for artists to connect with fans authentically, something she values deeply as an artist.

Following Palm Springs, the series continues in major cities like Chicago on July 30 with the world-renowned DJ duo Loud Luxury, and Austin on October 9 featuring chart-topping singer-songwriter Myles Smith. This lineup is curated to ensure attendees get a front-row seat to both established artists and emerging talents eager to share their sounds.

Next Wave Artists Shining Bright

White Claw is not just spotlighting headliners; it also champions the next generation of hitmakers through its initiative called Next Wave Artists. This unique program highlights up-and-coming talents including Paco Versailles and Abraham Alexander, who will perform alongside the main acts. The brand is dedicated to fostering an inclusive music community where rising stars can shine. Kevin Brady, Vice President of Marketing for Mark Anthony Brands Inc., emphasizes this mission, saying, “White Claw has always been about bringing people together — whether it's cracking open a cold Claw with friends or feeling the electrifying pulse of live music.”

Upcoming Dates and Venues

White Claw Sessions isn’t just a fleeting moment; it’s a series of carefully planned events. Following the season opener on April 10, other concerts will take place, including:

• - May 15 at Ayu Dayclub, on the eve of EDC Vegas,
• - July 30 in Chicago at Morgan Manufacturing,
• - October 9 in Austin at Fair Market,
• - December in Miami (exact date TBD).

Each event promises to deliver unique, intimate performances designed to create connections between fans and artists.

White Claw Shore Club Experience

In addition to the concert series, White Claw is set to elevate its presence at the top summer music festivals through the exclusive White Claw Shore Club pop-up. Here, fans can enjoy immersive photo opportunities and participate in fun activities like the Grab Life by the Claw™ Machine, all while enjoying refreshing White Claw beverages. The Shore Club will be a hub of energy, dance, and celebration throughout the festival season.

Exclusive Content and Collaborations

To amplify the programs surrounding White Claw Sessions, notable media platforms like Billboard are collaborating with the brand to provide exclusive behind-the-scenes content, including interviews with headliners and a docuseries focusing on the journeys of Next Wave Artists. This collaboration aims to give fans a deeper insight into the artists’ lives and their road to success.

Furthermore, the globally recognized music platform Boiler Room will partner with White Claw Surge for high-energy performances across major U.S. cities. This partnership will kick off in Miami with an electrifying show featuring pop icon Kesha, in anticipation of her new album.

For those eager to join the experience, White Claw offers free access to White Claw Sessions through RSVP on their website. As this festival season unfolds, fans can look forward to a blend of electrifying performances, unforgettable connections, and the unshakeable spirit of community that music provides.

To read more about these events and for information on upcoming concerts, follow @WhiteClaw on social media or visit whiteclaw.com/music.

About White Claw®

Leading the hard seltzer market in the U.S., White Claw is known for its refreshing flavors and vibrant personality. This year also marks its expansion into 18 international markets, cementing its dominant position in the beverage landscape. For more details about White Claw, check out whiteclaw.com and remember to enjoy responsibly.