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JLR and Tata Communications Expand Collaboration for Smarter Connected Cars

In a significant move for the automotive industry, JLR (Jaguar Land Rover) and Tata Communications have announced an enhanced partnership aimed at revolutionizing the connected car ecosystem. This collaboration is set to bolster connectivity in JLR's next-generation vehicles, ensuring that drivers remain connected even in the most remote locations across 120 countries.

With the integration of Tata Communications MOVE™, JLR is enhancing the connectivity experience by offering real-time vehicle location services, smarter driving experiences, and more efficient over-the-air (SOTA) software updates. This initiative is part of JLR's broader innovation strategy, which focuses on establishing universal connectivity while providing evolving digital functions powered by artificial intelligence (AI) for its customers.

Transforming the Driving Experience

The partnership will elevate the driving experience for JLR customers, particularly with the forthcoming medium SUVs built on the new Electric Modular Architecture (EMA). These vehicles will seamlessly switch between mobile networks, ensuring continuous access to customized connected services like media streaming. Furthermore, the platform will enhance data sharing between JLR and customer vehicles, facilitating faster SOTA updates and supporting the implementation of advanced driver-assistance systems (ADAS).

Currently, JLR's fleet of connected vehicles generates a staggering 2.5 terabytes of data daily, with an average of half a million electronic control units (ECUs) updated monthly. The expanded use of Tata Communications MOVE™ will enhance this data exchange, allowing JLR engineers to gain deeper insights, monitor vehicle performance in real time, and implement quicker over-the-air updates. This transition not only aims to improve maintenance and service but also to cut down costs for car owners and JLR alike.

A Glimpse into the Future

Expected to hit the roads in 2026, these advanced vehicles promise a smarter driving experience. With the introduction of Tata Communications MOVE™, JLR customers will benefit from:

• - Robust wireless communication technologies to track their vehicles in the most challenging environments.
• - Frequent and substantial over-the-air software updates to enhance diagnostics and vehicle capabilities.
• - Personalized connectivity that keeps customers and their families linked to preferred vehicle apps and features, wherever they are globally.
• - Simplified connectivity plans accessible through a single provider.

Statements from Leadership

Marco Bijvelds, Vice President and Global Head of Tata Communications MOVE™, emphasized, "The automotive industry is continuously innovating to meet evolving customer demands. Last year, our digital network enabled seamless connectivity across JLR's global production sites. As part of our extended partnership, we are now driving JLR's software-defined vehicle journey worldwide, enabling them to offer advanced driving functions in their cars. The insights gained from data shared through our platform will allow JLR to deliver personalized customer experiences, opening doors to new revenue sources."

Mark Brogden, Director of JLR's Off-Board Digital Product Platform, noted, "JLR was the first luxury vehicle brand to introduce dual modem design and dual eSIM technology for enhanced connectivity with the launch of the Defender in 2020. Collaborating with Tata Communications represents a pivotal step in our path toward software-defined vehicles that provide highly secure and cost-effective data connectivity in 120 countries. Starting in 2026 with our next-generation mid-size luxury SUVs, Tata Communications MOVE™ will provide continuous connected experiences to our customers, offering new software updates to meet the high expectations of our luxury client base."

About JLR and Tata Communications

JLR's ambitious strategy, called Reimagine, centers on sustainable modern luxury, aiming to become carbon neutral across its supply chain, products, and operations by 2039. The company plans to electrify its iconic Range Rover, Discovery, and Defender models while ensuring Jaguar becomes entirely electric before the decade ends.

Tata Communications, part of the Tata Group, operates in over 190 countries and is recognized for facilitating digital transformation globally. It leads with confidence, providing solutions that enhance collaboration and connectivity, paving the way for digital economies worldwide.

As the automotive world becomes increasingly connected and intelligent, the JLR and Tata Communications partnership is promising a future where vehicles are not just modes of transport, but connected, intelligent companions on the road.